I recently read an interesting article about Linkedin. Here is the link which features an interview with Mr. Dan Roth, Executive Editor with Linkedin. Linkedin . What Mr. Roth explains is the growing popularity about Linkedin as not only a social media tool, but as a business within your business. Anyone who has been on Linkedin for any time has seen how this platform as evolved from up and coming business professionals posting their resumes to a huge network of groups learning from each other about their respective trades. It is business professionals helping other business professionals.
I love this tool. I can find more information about my various business interests on one platform instead of searching all over. I find most people on Linkedin are happy to exchange their ideas with you and give you references to help you solve a problem you may have or get more information about a particular topic. You will find everyone from CEO's to a department head on Linkedin. While Linkedin did get it's roots as a resume posting site (and it still does this) Linkedin remains a free social networking site. (They do offer a paid pro version upgrade) Thousands of people have found white-collar jobs using Linkedin but more importantly, just as many if not more have found professional connections from within their community to around the world using this popular platform. It is not Facebook, It is not Twitter (but you can post daily subject matter if you wish). You do not talk about your kids, your movie you went to last night, but you post about business related information you might helpful to your peers. Chamber of Commerce's, retail outlets, services, doctors, lawyers, almost anyone in business can be found on Linkedin. If you have not signed up for Linkedin, I encourage you to do so.
Does your business have a mission statement? Do you really need one?
Most businesses today have or use a mission statement.
Some keep them internal as a way to boost morale and keep their employees
focused on their job and others publicise theirs to show their customers
that they follow their goals and the dreams of their founder or CEO.
If you plan on creating a mission statement,I suggest you keep it simple
yet powerful enough to empower your employeesto know the companies' desire
on what it wants to achieve. Some of my points are:
Keep your mission statement simple and short to a few lines or a paragraph
and just state what you do and who and what your market is.
Remember your statement is for your business. It is designed to inspire your
employees and if you want it public, to educate your customers.
A great mission statement will show value of your service or product.
Show your strengths and the professionalism of your business
Go on the web and look at various fortune 500 companies mission statements
and even small business around the country. See what they do then create your own.
Once you created it, decide if you want to incorporate in with your HR department
or hand it out to your employees. Also decide if you want to post it on your web site
and build it in with your branding. The bottom line, make your mission statement work.
It is more than just words. It is the vision of your founder, CEO, or President.