The holidays are fast approaching and many small businesses like to use this time to promote special events. Using social media to get the word out is essential in making sure your event is reaching the right target market. So having said that, what are some tips that a small business owner can use? Here is my little checklist to help you with your event social media strategy
Hashtags or the famous # sign is a great way to make sure your event gets a following quickly. Hashtags get the word out more quickly and in a matter that streamlines everything.
Live Video Feed
With Meerkat and Periscope, you can now live stream events. As crazy as this may sound, get your event up on one of these platforms and promote the fact that it will be streaming live. You might be surprised how many people will turn out to just get themselves on camera. Plus you can interact with your viewers through Twitter using these platforms. You can stream with any newer Android or I-phone that has a HD camera.
Know your market to whom you are trying to reach. What you have to offer and knowing who you are trying to reach goes hand in hand. Social Media helps your target specific share and demographics.
Using platforms like blogging or Twitter will help you interact with your customers. Listen to them and respond!
Make Your Event Fun!
Add family value to your event. Bring in outside resources such as a clown, Santa Clause, portable slides, photo booths, anything that will make the kids say "I wanna go!"
Nothing draws people to an event better than free stuff or a chance to win something. (No obligation, remember!) Offer something nice for a drawing. It can be one nice item or smaller items that you draw for every hour during your event.
Promote your event through your Facebook fan page, Twitter, Pinterest, LinkedIn, your web site, even your blog. The more 360 circle you create, the better exposure you will have. I suggest you create a special landing page for the event and link everything to it. Even create a portal to let people sign up. Good luck with your next event!
Digital Content. You hear about it, marketers love it. But to the small business owner exactly what is the best content to use? Video by far is the most engaging form to use because of its versatile format, its ability to deliver your brand and catch the attention of your customers quickly.
Video will hold your viewers to your website longer and they are more likely to buy your products or services or at the very least make an inquiry to you. Also video is very user-friendly today with mobile smart phones. Mobile friendly video is easier to compress today and with website and social media platforms all incorporating video, your ROI with video advertising and marketing is more achievable than ever.
According to Cisco's recent Global Traffic Forecast, by 2019 video content will be at 72% for all mobile traffic. This is huge! This report within itself tells you that video is a must for all businesses large or small. While we fully understand that the larger corporations can produce Hollywood style productions for their brand, small businesses today can achieve similar results within their own market area without the huge spending. Be it your own smart phone's camera, a DSLR camera, or using animated GIFS, you can do it. Our own company produces video content and marketing ads using DSLR and it is very effective. While we may have more professional equipment and studio set-up, small business owners with a little research can get their brand out on video themselves.
In conclusion, video is an essential for social media sharing and keeping your customer base interactive. Your click-through rates on your social platforms and web site will increase by 200% or more, especially in emails according to Forrester. Consider video in your marketing and social media plan if you have not done so already. You will be glad you did!