You can spend hours, days, weeks or months doing social media. You think you have to do use all those platforms out there to reach your client base. Do you know what is really working for you? Have you done a social audit? Do you really know social media? I will try to summarize here, what you need to know about which platforms may or may not work for you but you yourself need to audit your own ability. You also need to know what is true and not true about social media. First, you need tracking analytics to look at your traffic. Consider using Google for that. Most of it is free. You can see if example if Facebook is giving you 80% traffic or if your website is giving you 20% page visits. From this you can get conversion rates. From using the data on all your platforms, you can in time see what is working and what is not and perhaps step up one platform or choose to eliminate it all together. Analytics is a must in any social media platform for business. You are not there to just to make friends and have a stale presence.
Next is social media and the fact and fiction. Truth. Social media is not a waste of time. You are connecting to your base. You do need content to make them interact and engage you. Millennials especially are a core base for Social Media. My business is not big enough for Social media is fiction. Any business can benefit from Social media. Location, location, location is the same with social media platforms. Promote the heck out of your small business through social media marketing. Start with a Facebook landing page. I just don't have the time for this social media crap. Fiction. Make time. We are in digital age now. From Twitter to LinkedIn to Instagram. You need to focus your business on your core demographics and reach out to them. Once you get your platforms up and running and know which ones are working for you (see my first paragraph) the rest is just a few moments of your time. Consider using Hoot Suite or another automation programming tool to keep your content fresh. Nobody cares about what I say or what I have to offer. Fiction. Anyone who lands on your sites are there for a reason. While they may not forward your message right away to friends or associates, they did read it. They may not even respond to you by a post directly either but they saw it. Never underestimate your clients or customers. Keep in mind much of your content is to create interaction so make your sites fun and interesting. They may not care only and only if you have boring long drawn out content. The average person visiting your site has a 3 second attention span and that is about how much time you have to capture them to hold them to your site. Your social media is your 24-7 marketing person. Make your business grow with social media but make sure it is working for you as well.
Google Tools is probably the most important and free to low-cost application you should be using for your business. I use them on my web platforms and you should too. Using them is one thing however and using them correctly is another. To start with, you simply need a Google account and that takes getting a Gmail account. You would be wise to get a Google+ site as well for your business. While Google+ is not Facebook or LinkedIn in any way shape or form, it does have its following. Also, because Google owns it, it gets better SEO hits to lead traffic to it. It does not take a rocket scientist to figure out that you need to use Google + Google + will migrate with your Google business page . When you have done creating your pages, remember to maintain them. They don't work magic all by themselves. Keep your content up and fresh.Other items you need to add or at the very least consider is ad words, your business profile, and analytics. Without spending a huge amount of time on all of these topics, in a nutshell, ad words allows you to create a mini promotional campaign for your business. Google based on your budget, will place your event, product, or your business in selected search patterns. Facebook does a similar function. Your business Profile. People need to know what you do so tell them. As for Google analytics, this is by far, the most important tool to get your SEO (search engine optimization ) going up and strong. It is a process that is not difficult but you need some basic web experience to deploy it. The instructions Google offers are pretty straight forward. Tracking codes are essential to poll how your web site is doing and this is a powerful tool to use. It will give you demographic breakdown, behavior on page landings, and how they find you. Most of this is free but you can get a paid version with more data available.
Other items you can get with Google Tools are data for bounce rate (time left on a page) , customer behavior, user engagement, social media interaction with links and so on. Use Google Tools for your business and then watch your business grow!