If you are into social media deeply or have been using it for some time, then you are probably somewhat familiar with Klout. Klout is a company that tracks your social media influence. It is easy to sign up for and gives you a
measuring and marketing platform to see how effective your efforts are. This company has been around awhile but recently has gained some popularity and is getting a foothold in businesses for providing analytics. The key word here is influence and not so much anything else.
So having said that who would care about using Klout? In a nutshell those who are trying to influence their audience or market share.
As you use social media and are trying to get a certain sector of the population to pay attention to you or your product or service, then using Klout will help you via your score they provide. The higher the score, the better your influence. If you are a small business or enjoy a local or small regional market then Klout is probably not for you.
Klout works best on a national or international stage.
How it works. As you produce engaging content or topics, followers who tap into your feeds are tracked by Klout through their very detailed analytics or algorithms. Simply, the higher your score (up to 100)
the better you are influencing your followers. Some say that
Klout does not really work that well and at the moment as I stated for small business, that is true as there just is not enough sampling for the system to be strongly effective. But if you are a say a famous speaker, offer a service or product geared toward a specific market and you are wanting a larger share of that market then give Klout a try. You have nothing to lose and everything to gain. Get yourself a plan of action, build great content and
start loading your social media!
Video and video applications are here to stay within the social media realm. In fact, video will become the #1 social
media tool in the near future. Having said that, Businesses have taken to apps like Instagram and Vine and YouTube to promote their brand. Small Business may think that to produce videos for channels like YouTube are cost prohibitive and that you need to hire expensive production companies to get them made. While it is true that a professional looking video will catch more viewers and
make your brand look sharper, these little mini productions can be made with YouTube's free editing tools and shot with your smart phone or tablet if nothing else. Simply shoot, upload via your connector cables and there you
go. As for some tips in keeping your little production fresh, keep these in mind.
1. Do plan on spending at least a few hundred bucks on props or local talent. Don't let your ego get in the way that you have to stick your face on camera. You may be the owner but perhaps somebody else can deliver your message better than you.
2. Make your videos educational and entertaining. The average viewer attention span these days is 3 seconds. If you have not caught their eye in that short amount of time, it's over unless they are specifically searching for you, your topic, or brand.
3. No, your video will not go "viral" and you can't make it go "viral." Viral videos, considering the millions that are out there are rare and those that do go viral are due to the fact that they had something unique, news breaking, or was just plain cute. Don't expect yours to do the
same. If it does, be thankful but don't go looking for ways to make it so. On your small business budget you are there to capture your local market. If you want help with a viral video, you better have really deep pockets. Have quality and keep it interesting and you never know.
4. Promote your YouTube video on you other
social media sites. (You better have some and if you don't check out my other blogs to learn how) create links to your main web page or embed your videos on your Facebook or other sites you have. Simply right-click the YouTube video and you will see how to simply do that.
As for creating a YouTube channel, you now need a Google Account and that is easy to set up. Good luck and remember, you don't need to be Fortune 500
company or hire a big advertising agency to make a good marketing video for your business or brand. Good luck!