Video and images are fast becoming the new branding medium. If you are trying to reach those younger masses in your marketing plan we all call the millennial population then you should seriously consider using Instagram. This app on all smartphones allows you to open up your brand to the mobility masses and it is fairly simple to do.
The first point is timing. You need to learn how to get your message out in 15 seconds. Instagram, like Vine has a capping on length of videos to keep the content fresh and not use a lot of bandwidth. Secondly, keep your focus on what your customer or client wants to see from their perspective, not yours. Always create your marketing approach so it can allow interaction from your customer base or have a call to action.
A hidden tool most are not aware of is you can track your ROI with Instagram. Not that you are going to have a huge Investment on a 15 second fun video about your brand unless you hired a professional advertising agency to create it. You should just have time in creating the idea and the time your employee or yourself put into it. Social Media analytics are very important for tracking customer interaction. Instagram is none less. Use their tools to help manage and track your video. In conclusion, interaction of your customer base, call to action, and analytics that work will give your brand success.
Is your marketing plan implemented correctly? Have you busted your hind end on what you thought was a great effort only to come up short on your ROI? Maybe you just need to take a deep breath and look at a few key points and ask yourself some questions about what did and did not work. Here a few pointers I have come across in my experience with marketing plans and perhaps they can work for you as well. They are very basic but when you execute your plan of action , think about these points first and 9 out of 10 times you should see a better effort.
1. Content. How effective is your content in your marketing campaign. Are you clear and concise and do you have a call to action for your customer?
2. Is your content relevant to what you are trying to convey to your customers? Are you trying to build relationships with your customers through networking with them? What techniques are you using to build those relationships in social media? Are you using the latest technology to launch that content? Digital Media, mobile platforms such as Vine, Instagram or Snapchat are hot right now.
3. Who is your customer? Do you know your verticals and channels to sell to? I mean do you really know your market? You might be surprised how many SMB's don't know their client mx. Age, gender, who is buying what, where they live, etc.. All of this is important before you execute and start spending on a good marketing campaign.
4. What is your competition doing? Always know and follow your competitor's marketing campaign. You may not have their budget but you can sure follow them like everyone else and see what is working for them. What works for them since they are your competition. will probably work for you.
Follow some of these basic steps before you launch and you should be pleasantly surprised that those hard earned dollars spent on your marketing plan will get you a more solid ROI. Good luck!