A recent article stated that now over 115 Fortune 500 companies have embraced Instagram for their marketing campaigns. So what is your business doing? Instagram which started out offering only picture uploads now
accepts video with up to 15 seconds of content. This app (similar to Vine) has become a favorite for both consumers and businesses alike. So what do you get out of using Instagram? Demand generation, real-time (or close to it)
branding of your product offerings or services, and much more. Instagram allows you to post your products on sale, a service you offer, or an event you may be creating. It is simple to do. With your smartphone now a studio within a phone, you have your camera, your sound and if you need, you can even download editing software for your pictures or video. Most of these too are free. With ever shrinking advertising budgets, marketing your brand with Instagram is a very inexpensive way to promote.
Using hash tags with Instagram is also increases your search engine hits. Using a minimum of 4 to 10 hash tags will generate hits for you via search engines and increase your views. #Sale @ Bobs or #big sale are
simple examples. As to when to post, remember that social media applications are 24-7. Do not think that just because your business is 9 to 5 that you only post pictures or videos the same time. People today are very social media savvy and will check Instagram evenings and weekends as
well. Always keep that in mind. Try Instagram with your next marketing project and see what this neat app can do for you. Facebook now owns Instagram and yes you can post direct to FB landing page with Instagram.
It used to be customer service was that desk everybody lined up or that "special" phone number you called when you had an issue with a product or service. For some businesses it still is. Today however these two items have been combined or replaced by social media platforms to allow their customers to interact and receive answers to their problems more quickly. Having social media platform allows your customers to feel they are important to you
(which obviously they are) and it gives them a feeling their voice is being heard. So why does your business need a social customer service platform? Here are a couple of key reasons in my opinion and experience why you need to catch up with the technology.
NEW BUSINESS: When your social media team (Be
it your own employees or a contracted service) interacts with customers, you create a relationship of happy customers who will tell others. It also allows you to offer special offers to them to make them feel good about contacting you.
Also new business is created by offering tips on other products that you can offer by qualifying their needs.
BUILDING VALUE: It is no secret if you use social media with your business, you are looking very visible and savvy for doing business. With younger customers who have money to spend, you are tapping into a market which
shows that social media interaction creates spending by as much as 40%. Your social customer service platform acts a spring-board.
PREVENTIVE MEDICINE: Offering a social customer service platform builds good will with your customers and stops the bleeding of "Nobody will help me" syndrome. This builds your reputation of caring about what your customers think, what you can do to help their situation, and allows word of mouth to spread via their own personal social media outlets that your company is great to deal with and fixing issues.
Whether your business is a Mom and Pop or a large
operation, developing a customer social platform is not a huge investment. Saving your customer base by offering an outlet for their voice to be heard when an issue crops up will pay dividends in the long run. You can use Twitter, your business Facebook Page , your web site, or run it through your CRM tools. Bottom line, make your customer service social!