If you are using social media to promote your business and yet your business is still unproductive, failing, or customers still are bailing by the droves, don't blame social media, blame yourself. Sound harsh? Facts are facts. Here are some reasons I have found through my own visits with fellow business owners, research, and on hand experience why social media is good as only the people behind it executing the content.
1. Value Are you providing good valuable content
that has interest to your followers? Do you create content that allows interaction or are you only thinking of yourself of what you like? Create content that will make them want to come back for more or click on other links that leads to what you do or products you sell.
2. Analytics Do you take time to measure what you post and see if it is effective? If what you do is not monitored or measured why are you wasting your time with that content? Take time to invest in a measuring system such as Google or a similar program and see what is working for you.
3. Who is posting for you While having a young person or an employee post content for you is cost-effective, do
you monitor what they post? What they may think is "cool" or informative may not be what you or your customers want. Do they have your business model at heart? Watch what they do, hire a professional or do it yourself. The newbie might be excited and think they know it all but they
may wind up posting who they got trashed with last night or dated accidentally on your professional platforms and you, my friend, will have mess. Make sure they know what they are doing.
4. Sell yourself and the business on Social Media.
It's OK to suggestive sell and promote your business (not you) on your platforms. Offer a special, talk about a product that you offer. Don't be a blow-hard, don't be egotistical that you know it all but offer to your customers, your service and your expertise in a professional manner.
Using social media can be a fun and rewarding experience to gain trust, customers, and friends when done in the right methodology. Have a plan and execute it properly.
Good luck and now go make some money!
Landing Pages on Facebook are everywhere. It is to the point now that every business thinks they must have one. Question is why do you have it there in the first place? The answer is it is your 24-7 marketing tool. It is your portal to your business. You have to keep it updated and it can also bring leads to your business. So far this year, according to a recent study, over 50% of marketing reps got a lead from their Facebook landing pages.
So how do I get leads and generate interest in my Facebook landing page? Use content that allows interaction. Use photos that allow links to your website or to other vendor sourcing for products you carry. Images carry
more weight because of their eye-catching appeal over posted content. This is not to say content is good but a photo jumps out at you. Content has to be something your audience is really interested in. Having a big sale or a
special event at your business? Facebook Landing pages allow you to create an event. You may have seen these on your personal sites where your friends are having a party or anniversary and invited you. Why not use this feature for your business? This feature can be used for anything from not only sales but if you like to do chats, or webinars or if you are doing a speaking engagement, you can use the event feature to capture potential clients. The last two items are adding a tab feature such as Woobox. This can allow you to link all of your social media and your website to capture contacts. It can give you that complete spoke you desire to where everything you do connects. Take time to review your Facebook business landing page and check your analytics. How is it performing you? How are your "Likes" ? Make your landing page work for you 24-7!