With the recent court action in California, it is now common knowledge that
Apple won and Samsung lost. Samsung was found in the jury's eyes to have
violated the patents of Apple in their design of their early Galaxy S phones.
So to all my readers who happen to be an android user of Samsung smart phones
(including myself) what happens now? In the short-term, nothing. Samsung has
already set the appeals process in motion. The worse case scenario in my
following this case is that the existing inventories of Galaxy S II phones could
be pulled from the shelves or software changes may have to be downloaded to
comply with the judge's ruling . For those of us who own the Galaxy S II, they
are not going to make you turn it in. Again, the worse that could happen would
be a notice to download some software changes and that is probably a long ways
down the road if that were to come at all. The Galaxy S III, Samsung's newest
phone was not involved in this court case.
Look for this thing to drag on and on through the appeals process and
probably one judge ruling getting overturned by another. Both firms have
unlimited resources for legal teams but Apple is now better positioned to
probably win any future court cases and to flex their muscles due to the
significant ruling in their favor. Will this upset the android market? Will
Google now have to spend millions in changing their OS on phones? Perhaps. We
the consumers should benefit by seeing newer and more innovative changes on
smart phones. Oh, and don't forget we have the new Windows 8 coming out in the
next few months with the new surface tablets from Microsoft. That too will be
migrated to smart phones.
Samsung may presently be the loser in all this but we, the consumer will be
the winner in the end with radical changes in smart phone design. If Android is
to survive in the marketplace and I do not see any reason why they shouldn't,
Google should be happy to partner with their OS partners like Samsung and
others to help make phones that compete with Apple but not "borrow" their
As I have previously discussed, online social media tools drives business.
How you use them is up to you. Brand awareness now more than ever in this
digital age can make or break your company. You may be Joe's handyman shop in
rural America or a fortune 500 company in New York City. Either way, social
media is being implemented and our society is deeply entrenched in using it.
Here are a few more tips I would like to offer as I continue my blogs on social
media and it's deployment in your business.
Make sure you are out and about meeting people. Networking with
people who are in your industry or potential clients is a key factor. They see
your face. If you don't have the time, send one of your key employees who knows
your business. If you have a marketing person, he or she needs to be at
chamber events, leads groups or other social business events handing out
business cards, promoting your company, or scheduling presentations to talk
about products or services that are relevent to your business. You might be
asking yourself "What does this have to do with social media?" Networking is
social contact my friend!
Create Contact Participation
If you do blogs or offer some kind of newsletter within your web site or
online community, make sure you do something that allows interaction.
Do a contest for a chance to win a prize, solicit nominations for a free service,
offer to do a business spotlight, anything that creates interaction. This
creates a tighter client-business relationship and makes them feel like you care
about them not only as a customer but as a friend.
Be Current & Up To Date
Keep your social media interaction up and current.
Don't post something and forget about it. Nothing is more annoying than having
a customer check your website or Twitter feed to find "Happy 4th of July" and
it's September. If you do not have time to post, don't post at all.
(Find someone who can for you)
Link, Link, Link
Make sure you link to everything and everywhere.
From your website, link to Facebook, Twitter, Pinterest, whatever you using.
Make sure those same sites have links back to everything else you do.
It creates more impressions, increases your position on search engines, and allows
Don't Be Cruel (With Apologies To Elvis)
Keep in mind that many of your clients have no clue about landing pages, what
a "tweet" is or what those funny boxes called Quick Response Codes are. Help
them find you. Help them understand and use social media. It creates word of
mouth referrals to your business.
I hope this helps you and your business deploy
social media to its best potential. If you have questions, visit my website and
contact me via my portal. Get Social!
Much of America's backbone is made up of small business. These same
businesses are the "Mom and Pop"s with less than 15 employees. They face
challenges of advertising and promoting their name, products or services in a
much larger scale. Although I covered this topic in earlier blogs, I thought I
would revisit this topic to help refresh some ideas for the small business on
advertising and marketing. Remember, it is possible to compete with your larger
counterparts if you just keep a few ideas in mind.
Know where your place is
Most small businesses think they need to advertise and promote themselves on
a regional or state basis. You are killing yourself. Think within your town or
city. Use local media to advertise. People know you here and you have stronger
branding on a local scale.
Take advantage of this. Incorporate your branding, marketing and advertising with
social media. Start with the basics. Use Facebook, Twitter, and Linkedin. If
you are clueless on how to do it, ask your kids, your employee's kids, slip them
a few bucks and they will help you build it. They love this stuff and for some
spending money, I am sure they will show you how to get them going. You don't
need to hire a high cost marketing firm. (Sorry guys, I know I am biting my own
hand but this is about small businesses who do not have the financial resources
Save those email addresses
Having marketing information to send out to your customers is important.
When you get leads, or customers contact you about your
services or products you need to build a data base. You can pay to get data
information but again, I encourage you to start your own. Many times buying
data base information has 80% outdated or lists of people who have nothing to do
with what you are trying to promote. You get exactly that. Lists. People who
have contacted you are interested in what you have to offer. Save it, build
upon it and stay in touch with them. If you offer services lets say to
professional organizations, many times you can go on the web and find listings
in your area of people who belong to a group associated with their profession.
Print out that information and you are on your way. It costs you nothing other
than your time to look it up. That is something you can do at home or assign it
to one of your employees.
How is your website? Do you even have one? Do you understand SEO?
(Search Engine Optimization) You can put up a basic web site for nothing.
There are many places including Google who offer free web sites.
As far as building it, remember those kids who love Social Media? Yep,
they know about web sites too.
Many vendors or manufacturers offer money to resellers to promote their products.
They will pay you via actual dollars or reimbursement after proof of performance
(radio-tv) or tear sheet (print) to advertise. Wow, free cash! Next time your distributor or
sales rep comes around, ask them about this.
Marketing development Funds is another free cash
program that vendors offer. Similar to co-op but this is money you build up by
buying their products. More latitude is often given with MDF as you can not only
buy advertising by co-branding but you can do events, co-brand promotional
material and more.Usually it is 1% of your purchases and you are responsible for
reporting what you buy from them. It is well worth it. Ask your sales rep next
time when asking about co-op dollars if they also offer a MDF program. Many
times with MDF they will pay 100% of a marketing promotion
whereas with co-op it is only a portion dedicated to their product.
I hope this refresher on advertising and marketing on a budget has been a help to you.
If you have your own success story, I would like to hear about it. Visit my
last tab page here on my site and contact me.