We all enjoy posting videos on Facebook. If you are a business however, taking extra time to post eye catching content that will really enhance your brand is important. Facebook has some guidelines and tips that they make available and I thought I would share the highlights with you.
Make sure your video is actually video!
Give your viewers a true video experience through storytelling.
Do not do:
Slideshows, ongoing text messages or montages, and avoid loop videos. They are annoying!
Size does matter!
It is a myth that only short videos work well on the Facebook platform but it is generally the norm. The truth is both short and long videos well IF the content makes sense and will keep your audience engaged. Very important key factor.
If you must do longer videos keep these guidelines in mind. Is your show episodic, an ongoing storyline, or are you live streaming? Thus, longer video content may be suitable here.
For shorter videos are great for fun and interesting moments, teasers, and announcements, ads, polls, and the like. Lengths should be under one minute and if you are using the “Story” feature of Facebook, keep it at 20 seconds.
Is It Mobile Friendly?
Vertical or Horizontal?
Most of your viewers will be looking at your video via their mobile devices. So you need to ask yourself how should I shoot the video? Landscape gives you more area but vertical is how most hold their phones and this format has become a more popular format for shooting. (Selfies and profile)
Adding subtext to your videos is important to capture your main message as most watching video on their smart phones may not have the volume up as not to distract others. Think of commuters on busses or trains. So it is important that you have subtitles or at the very least highlight subtitles so the viewer knows what you are trying to convey. Finally, make sure you are shooting at the very least in 720p HD to capture the best video! Good luck!
Tags: #facebook, #video, #contentmarketing, #socialmedia
With each passing day, it seems Pinterest and Instagram are looking more and more alike. Recently, went public with their new exciting video features. Pinterest has incorporated new tools to make it easier for creators and brands to upload videos directly to the visual search engine. The company says they’ve observed a 31% increase in searches for “inspirational videos” since 2018 and that “Pinners are 54% more likely to say they’re inspired to action by videos on Pinterest compared to videos on other media platforms.”
As a result, Pinterest has introduced a new and improved video uploader, a video tab on business profiles that allows brands to feature all their videos in one place, an analytics tool to help businesses better understand and analyze their traffic and get insights into performance over time and, finally, Pinterest is allowing creators and businesses to schedule videos ahead of time with a new Pin Scheduler tool.
With these new features, the company is encouraging paying users to post actionable and inspirational how-to videos and tutorials tailored to Pinterest users. Because videos on Pinterest surface and resurface over time, the company explained, videos uploaded directly to Pinterest will have a longer shelf life and, in theory, more engagement than if posted to other platforms.
The brand is hopeful new tools intended to support brands and businesses will increase engagement and ad revenue on the platform.
Now a public company, Pinterest has its work cut out for it. Instagram, once just a photo-sharing application, is making it easier for its users to make purchases directly on its app. The Facebook-owned business introduced “Checkout with Instagram” earlier this year, allowing users who tap its product tags on shopping posts to buy items without leaving the app. Pinterest, for its part, introduced features to facilitate in-app shopping late last year.
In order to simplify the in-app shopping experience, Pinterest rebuilt the infrastructure behind its product pins to include up-to-date pricing and stock information, links that take pinners to the retailer’s website and a new “Products like this” category under each fashion and home decor pin. It has also been recently discovered that Instagram is also toying with the idea of launching a Pinterest-like public content curation feature called “Collections.” This back and forth battle between apps is sadly going to come up with a loser and we already know that Pinterest and Snapchat are playing “catch-up” to the Kings like Instagram and the fast hot popular Tik-Tok app.
Tags: #video, #socialmedia, #pinterest, #apps, #marketing
If you have not already heard, Google recently launched a new website that will suggest its products that seem like the best fit for a specific business.
The Google for Small Business portal will give your business a quick overview and see how well it can effectively perform to market whatever it is your business is attempting to do. It gives everyone a place to start with Google products.
On this new site, you simply enter your company name and website (assuming you have one), then answer a few questions about your business and your goals. Google will then create a customized, prioritized list of actions, which may involve launching ad campaigns, or building up your online presence, or installing Google Analytics.
Some of these things are pretty cool particularly for small businesses that are “just getting started,” as well as more established business that are starting to develop a digital strategy. You can even create your own free Google website.
While Google for Small Business can recommend a wide range of products, there are two “hero tools” that are part of the lineup — Google my Business, which allows business owners to create their own profiles and websites, and is “a complete free product from start to finish,” as well as Smart Campaigns, which Google had out last year to automate the ad-buying process for small businesses. While obviously the site is free to use, Google does pitch their paid services such as ad sense but you are under no pressure to purchase this or any other of its paid services. It will even check your mobile version of your website for load speed. Check it out!
Tags: #smallbusiness, #marketing, #google, #smbs