So when you are using video (as you should) in your marketing strategy are you considering the baby boomer market as well or are you like a lot of marketers and advertising agencies think that they have no clue about digital video and it is all about Millennials and the GenX market? You seriously need to get your head out of the sand and think again Baby Boomers command a lot of the market share and their clout and spending speak for themselves.
Boomers Do Understand Mobility and Digital Apps
More than half of Boomers recently surveyed, use smartphones and yes, understand and engage the use of digital apps. Over one third using another mobile device. A recent study found that over 50% of Baby Boomers watch online video. YouTube was reported as the preferred site with 82% of video watchers using it. Additionally, the study found that over 3,600 Baby Boomers Google "YouTube" every minute of every day. Even more surprising was the fact that Baby Boomers have a higher view rate (10% by a recent survey) on YouTube than Millennials. Surprise, surprise, surprise!
Video Watching By Boomers Is The Same As Millennials
Boomers watch video for the same reasons Millennial’s do. Oh no, really? They are too old to get it. Actually, Boomers enjoy videos with emotion, humor, and personality just like the millennials. An example found is a video done by the organization, AARP. Their series got more than five million views on You Tube. Boomers watch You Tube too? Naaaaaa. Only Millennials and Gen X do. Not those old Boomers. Really???
The Benefits Of Using Video
In all seriousness, digital video across all social platforms not only work for the younger market, but the older market as well. Even the typical mobility format of the 15 to 20 second videos found on Instagram, Twitter, and Snapchat are finding a audience with Boomers. While marketers tend to stero-type Boomers as disengaged with mobility and their related apps, Boomers want to are learning to use, understand, and interact.
Just Who Is Gen X And Why They Are Part Of The Big Picture
Gen Xers, are engaged online. What most marketers may be forgetting is that the oldest Gen Xers are in their early 50’s. That means that marketers need to think about more audience segments and include them in their strategy and messaging for tactics like video. The key word here is Gen X engagers are hitting their early 50’s thus making them one step below the Boomers. If you take the mix of Gen X and the younger Boomers who are in the early 60’s you have a very lucrative market.
Video Marketing For The Older Demographic
There are many ways to approach video marketing with this demographic. However, the first piece of advice is not to assume the audience is just like your grandmother. Instead, many of them prefer subject matter that would appeal to younger generations. It's important to use the right references so avoid things like “mature” or “senior” audiences. Cow-Towing to Boomers with these types of phrases does nothing but make your business look like you are ‘babying” them and they have no common sense. Boomers don't see themselves in those terms. Instead, appeal to them in the light they want to be seen. In reality, they feel they are having the best time of their lives. Plus, Baby Boomers are highly optimistic about their futures. Therefore, provide video content that is insightful and offers tips on making the most from life. No matter what the age, Boomers as with Gen X don’t think about getting old. They think about being happy and doing exactly that!
Tags: #digital video #baby boomers #marketing #video video marketing #social media
Many Times, businesses go out and think they have the world by it’s tail and dive into their social media campaigns only to come up short. Then the bosses and marketers sit back and scratch their heads wondering what went wrong.
Many times, the answers are right there in front of them with their followers, influencers and their very own numbers in their platform analytics. Social listening is key to making your engagements a success.
Numbers matter, but there’s more to it than that
Social media can be a numbers game, and the most successful brands regularly engage their audience and post regularly on social media. However, it takes more than that to succeed. Another key lesson you can learn with your campaigns with social media is to focus on quality over quantity: It is now so much what you post but how you engage with your users uses when you post. How you engage with your audience bet it Facebook, Twitter, Instagram, Snapchat, whatever the platform, your engagement with you audience matters. Focus on creativity, quality, then focus on the numbers.
Encourage sharing your content
Make it easy to share your content with others. Make links easy to see and click. Have a graphic that says “Please Share” or “Share with your friends!” Follow these tips and watch you next social campaign soar!
Tags: #social media #branding #engagement #marketing #marketing campaigns
SEO isn’t easy for any company. Many small business owners in fact don’t even have a clue what SEO is or why they even need to understand it. Sadly, in this technical day and age, search engine optimization and organic rankings is essential for marketing and branding of your business. So here are some basic tips that I found and we use. This will help you in getting a grasp on SEO and how you can improve your visibility on
1. How Do You Help Customers?
How, when, and where do customers determine they need your product or service? Is it away from home, using their cell phone? Is it at home using a desktop computer or tablet? Is it caused by a disruptive event like a home or personal issue?
These questions and the answers to them can help you understand how your customers will find your business. This information will drive your keyword research and content creation, among other tasks.
2. Fix Your Website
Your small business website might look fine on the outside – with great graphics, colors, and fonts. But if there are technical problems it will likely impact your rankings and traffic. If you have coding problems, html issues, have your webmaster fix those before moving forward. You need to have the behind the scenes working so search engines can properly crawl and index your webpages. Some of the most common technical SEO problems have to do with:
· Duplicate content.
· Broken links.
· Un-optimized pages.
3. Optimize Your Pages
On-page optimization is more than just putting keywords on the pages. Use the right keywords that will expand your reach! You must also use the headings. A
· Meta Tags or Descriptions
· Body content.
4. Optimize Google My Business
Google My Business is a must for any small business. It’s free, easy to update, and can make a big impact. The first step toward using “Google My Business” is claiming and verifying your small business. Do that here: https://www.google.com/business. Be sure to fill out as many fields as you can and include photos and videos to enhance your listing. Also, check out Google Analytics. Your category selection is super important. Be sure to choose the correct categories for your business. If you want to get more advanced with Google My Business, take the time to create questions and answers. What does that mean? In local search results, there is now a section where people can ask questions and get answers. As a small business, it is important that you stay on top of these questions. Create your own questions and provide the answers.
5. Find Out What Your Competitors Are Doing
Your completion in the virtual world might be different than the competitors within your local area. For SEO purposes, we are the most concerned with the websites that are showing up in the top 5 to 10 positions of Google search results for your targeted keywords. Those are the competitors you want to analyze and then try to one up them with your own business.
6. Manage Local Business Listings & Citations
In addition to Google My Business, you need to control the accuracy of your local business data. Consistency is crucial.
7. Get Links from Websites in Your Local Area
Most small business owners never think about links. However, getting links to your site can help improve your rankings. That can mean more sales and more customers.
8. Focus on Getting Reviews
Getting positive reviews of your business is important. You can improve your conversions by putting effort into getting reviews and feedback from your customers. You can encourage customers to leave reviews on the major online review sites.
9. Create Videos & Images and Engage with Competitive keywords
Websites need content, which means words, so that search engines understand what they are about. Content goes beyond words, though, and should include images and videos. In fact, if you are struggling to show up for competitive keywords, why not try a properly optimized video or an image?
10. Mix Paid with Organic ads to Launch Your Business Marketing and Branding
If you’re just starting out with SEO, it can take a while to see results. SEO is a great long-term play, but sometimes you need to start generating leads right away. That is where paid search can really help. While you are building up your SEO work, set aside a budget for paid, so that you can keep the leads coming in. Even after you have a steady flow of organic traffic to the website, you might still consider running a paid search campaign in conjunction. Be selective on your social media advertising on line. Not all platforms may reflect your business's identity. Different age groups use different platforms. Watch those demographics, especially in your local area.
I hope this helps you with your SEO strategy. There is a lot of information out there on SEO and how to make it work. Depending on your business, some things may be more important than others but if I were to summarize this article, I would say Google My Business, Google analytics and using video along with the keywords.
Tags: #seo #branding #marketing #contentmarketing #socialmedia
I recently came across an article that really did not surprise me that much. Live Streaming is going crazy and it is killing the old skool broadcast networks. Who really sits down with the family like the days of Leave It To Beaver and watch good ol TV anymore?
More people are streaming live video content than ever before, thanks in part to efforts from Facebook, it’s sister app, Instagram, and YouTube.
According to a recent survey by the Interactive Advertising Bureau (IAB), 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. And sadly, for the big 3 TV networks, nearly as many (44%) said they watch less live TV "as a result of live streaming."
More than half of live streaming video viewers are watching content via social platforms—outdistancing a TV network site or app (34%) or pay a TV service (21%) by a significant margin.
Respondents worldwide are more likely to stream live video across a variety of platforms and apps compared with those in the US. Except when it comes to digital streaming subscriptions. In this instance, live streaming video viewers in the US are slightly more likely (43%) to watch live video through a digital streaming subscription than those worldwide (41%).
Tags: #video #live streaming #live tv #apps #television
It's not me, it's you: Though it can be painful, sometimes, a business owner needs to break up with a customer. We have all had them. The customer you thought was going to be a great “cash cow” for your business only to have them drag your business down or demand every little thing to the point you were having to give every waking minute to them and your other clients winds up suffering also from lack of attention. Your resources are at their limit. Then the payments became a week late, two weeks, a month late and then the final month it never came. Then you realize, it is time to say good bye.
Letting go of customers is something most small business owners do at some point. Sometimes the survival of the business could be at stake, or it may be a client who cannot be satisfied and becomes an emotional drain on everyone. Even if it's a big account, it may not be worth the risk of your unhappy staff or employees wanting to quit your own business due to the stress this all causes.
The good news is that there are more wonderful clients and customers out there who need your products or services and letting these “whiners” go may just be the right thing to do and it will make everyone happy and move forward. It really is OK to cut the ties. You may not realize it but it most circumstances, it is not you it really is them. Some customers want you to kiss their feet and something else for that monthly check they pay you or that invoice you hand them. They are few are far between but sadly, they are out there.
Many times, the problem is a frustrating customer. You know the kind. You do the work only to be repeatedly told to redo it, it is not right, blah, blah, blah. Eventually, you need to recognize that your employees' satisfaction and well-being are more important in the long term than investing in a futile relationship. Now the lessons learned from that picky customer.
They often can point out weaknesses to you in a way from which your business can grow and get better. Owners who want to drop some clients also worry about negative reviews online. It happens. Just move on. You can not please everyone, no matter what you do. An example. Let’s say a staffer was in a car accident en route to a job, and her replacement couldn't arrive until three hours later. The angry business client demanded that the cleaning service promise it would never happen again. The cleaning service company promises they are going to make every effort, but if something out of our control happens, they simply can’t do that they tell the customer. So the customer decides to find another cleaning service. What are you going to do? Some people can’t be happy.
An impossible-to-please customer can be referred to a business that will make them happy. The job satisfaction of your staff is very important. Without great caregivers, who are hard to come by, it is difficult to provide only the best care for our clients.
The old saying that there is always a bad apple in the barrel is also true in clients and customers. You cannot win them all. Do your best to make the customer happy within reason but do not think the world will come to an end if you can’t. Take your losses, don’t worry about that one bad review or they will tell everyone how terrible you are. Your staff, your other good customers and your well being are much more important.
Tags: #business #customers #customer relations #staff moral