Having a SEO (search engine optimization) campaign can be easy or it can be time-consuming and costly. Added to that are frustrations that nothing worked. So how can you be assured your SEO campaign will work? Here are some quick pointers that I found will give you some assurances that with a little work, planning, and some luck, you will have a great SEO campaign.
1. Set some good goals. Use Google or Bing. Keep your service or product down to a reasonable choice. Don't load up with a bunch of stuff and expect everything to hit. When you are starting out, pick that one key product you are offering.
2. The cost is important. If you are somewhat savvy on SEO, yes, you can get it down for free or for little expense. The problem with this is most small businesses do not understand the concepts of SEO and should choose a professional to guide their plan through. If you are in a highly competitive product line then expect to pay more. As they say, "There is no such thing as a free lunch!"
3. Keywords. What is this you ask? Keywords are what goes into the body of your message such as your website. When people begin that search for what they are looking for, search engines lock onto keywords within your demographic area first. So if you sell widgets in ABC County and in anytown within that county, you would come up under widgets. As to your ranking though depends on other factors. Keywords involve a lot of data research and placement value. Again, doing this yourself can be lackluster for your business and a disappointing ROI. Not to say you can't do it if you are in a rural non-competitive area but for most in larger markets, hire a professional.
4. The Rest of the mix. Have a good website, good content, and track your data via Google Tools or other free data gathering software that is available. If you are still unsure, then hire a professional marketing firm to do this for you. Stay current and keep abreast of the current trends and social media tools to give yourself a chance to stay ahead of the game. Good luck!
Being social with your business. Not easy is it? Those social media marketers. They say it is important to their business but a lot of them find it hard to measure the ROI and even manage multiple campaigns for various clients. So what do you do? This sounds familiar doesn't it. Even for SMB's who do not even hire a social media marketer to run their campaigns or social blogs, the world of social media and blogging is a mystery when it comes to what do I spend, where do I spend and how much do I spend to see a return on my investment.
Typically the first 90 days working with a social media partner should send you a signal as to whether or not they are doing an effective campaign for you. Even if they are not, it is not always their fault. Social Media is a quirky business. Your business may be unique to social media. Some businesses are just not social savvy while others may have people buzzing all over your platforms. Even with automation tools, you have to find that right niche that fists your business and attract the right customers. Here are some basic questions to ask yourself when picking the right social media marketing partner to help you.
1. How long does my campaign take to get out to the masses?
Typically, after on boarding can take up to a month. Then the campaign rolls out. The marketer needs to gather information about your business, get your logos or branding images, get the blogging or relevant content ready for distribution and so on. Sometimes things can happen quicker and sometimes it may take longer. I am giving you an average. You need to have this most important information assured in writing before you write that check. Taking too long can kill your ROI. Know in advance!
2. When does the money roll in?
As I stated earlier, not all campaigns are written with a "money back guarantee." No matter how slick your campaign may look, you still may not see an increase in sales. You would like to, but not all business have an attraction to social media users. there needs to be at least 6 hours a week invested in your social media. If your partner is not doing that, chances are you are not getting any measured return. The length of your program is also a consideration on that waiting paycheck!
3. How Is my campaign measured?
Your campaign can be measured many ways. By metrics, (SEO, SMO Ect.) Most use fan base or followers, along with traffic hits. Your content is crucial to success. Make sure your content hits on relevant topics to your business. Make sure your goals are clear to your marketing social media partner in what you want to achieve. Good luck!
Unless you been in the twilight zone these past few months, the biggest deal going on lately is Meerkat. So what is Meerkat? It allows you to stream live via your cell phone or laptop web cam your live event via Twitter. Simple as that. I recently did a live event with a local band my wife and I enjoy in Florida. I simply went onto MeerKat and clicked on my app and started sharing NightFly (the band) on Meerkat from Sebastian Inlet and there they were. Within 45 minutes, we had 97 followers. Pretty cool huh?
So let us talk about MeerKat. What is this new app? Meerkat came out several months ago as a video live app that integrates with Twitter. You do need a Twitter account to make it work. When you click on your web cam or cell phone cam and go with Meerkat, you have created a live event. People who follow you via Twitter will more than likely ask you questions like where are you, what is this event you are covering or and so on. If you are covering the event via your cell phone with no other resource, it is kind of hard to respond to your followers. If you are doing an event from your laptop in your home or some other place then yea, you can text back or type back to your followers. It is always good to respond back to people who are following you in real time if you can. In my situation, I just said live on the mic on my cell phone, I was not in the position to answer any questions or Twitter questions due the fact that I was using my cell phone for the broadcast in 1080p.
MeerKat has now moved on to Facebook with the ability of brands to link to Facebook for their live streams. The only difference is that Twitter is in real-time where Facebook is not. Also MeerKat recently added Camo where your friends can take over your live feed if they wish. This feature allows your friends to build upon whatever you are broadcasting Cameo is already being used by big time broadcasters such as the Weather Channel , TMZ, Fox and the CW Channel. Pretty cool huh? . If you have not downloaded this free app yet, you are missing out. Get MeerKat now!