So, Instagram has now deployed its new app IGTV. This is a new way for influencers, celebrities, and anyone with an Instagram account to publish videos for their followers.
IGTV is specifically built for high-quality vertical video longer than 60 seconds. IGTV works as either a standalone iOS or Android app, or as an experience built directly into the main Instagram app.
The app is available now on the App Store and Google Play store, and if you've updated Instagram in the last 24 hours, you've likely noticed the new IGTV button within the app.
Because IGTV and Instagram work closely together, you don't have to create a separate IGTV login. As long as you're logged into the main Instagram app, all you have to do is hit "Continue."
This is the first thing you'll see once you're logged into IGTV. The app automatically pulls videos it thinks you'll like under the "For You" tab.
The video in the background will auto play, but don't worry — the sound defaults to "off."
When you want to peruse the available videos, just scroll through the tiles along the bottom. Under the "Following" tab, you'll be able to watch videos from creators you already follow on the main Instagram app. Under "Popular," you'll see trending videos from people you don't follow.
The "Popular" tab is similar to the "Explore" tab on Instagram and is Instagram's way of helping you discover new people to follow.
When find a video you'd like to watch, just tap on the screen to remove the tiles and make your video full screen.
IGTV videos are built for vertical video, not horizontal. Even if you try to flip your phone to landscape view, the video will stay vertical.
Creators have the option to post links and more info along with their videos. To see that, tap on the video title at the top of the screen.
You can also like and comment on people's videos in IGTV. Just tap the heart or comment button at the bottom of the video.
Instagram also added pre-set emoji reactions. You can just tap on an emoji and it will post it to the person's video.
IGTV has a lot of the same sharing capabilities as Instagram. You can get a direct link to a video or send it in a direct message on Instagram.
If you pause in the middle of a video, IGTV will remember where you left off. You can find the video again under the "Continue Watching" tab.
If you're ready to start your own channel, just click on your profile picture wherever you see it appear. That will take you to your own landing page.
If you click the "+" button, you'll be able to start uploading videos to IGTV... maybe. More on that little feature later.
You can't record video inside the IGTV app — not yet, anyway. For now, when you go to add a video, it will pull it from your own camera roll.
But in Instagram's own IGTV videos, text and images are overlaid on the video, and it looks pretty similar to Instagram Stories. This may be a hint that shooting and editing capabilities will be available in IGTV down the line.
And for anyone who doesn't want to use the standalone IGTV app, the service lives inside the main Instagram app, too. Look for a small TV next to the direct messages button in the upper right corner. IGTV is now available to download for IOS and Android devices, or through an update to the main Instagram app.
Now for my last comment. I have tried this new app and I personally do not like it very well. Yes, I am using it but it took forever to figure out how to load videos onto it. It takes some doing when you are working with vertical only format which I think is going to be a killer for this app. People prefer landscape. If you are doing videos in post first, you have to reformat to keep your images in line to 864 1080 to meet the aspect ratio. Having said that, play around with it and make your own conclusions.
Tags: #social media #Instagram #IGTV #video #Apps #Mobility
I recently came across some very interesting but not surprising content about two very popular social media platforms. Facebook Messenger and it’s counterpart, Instagram. (both Facebook apps)
Instagram and Facebook Messenger are the most popular apps for Social media Millennials. A recent publication ranked these two apps in the upper 20% of usage by this demographic.
So the next question is Where isyour business marketing dollars going when it comes to social platforms? Facebook’s messenger app, at the very least is where you should be taking advantage of features like the “click to message” on your business page.
Facebook Messenger’s 1.3 billion monthly users exchange more than 2 billion messages with businesses each month — and that volume is set to increase as nearly half of Millennials surveyed recently say they prefer messenger apps to communicate with.
“Businesses are already using messenger to engage with their consumers in a personalized, powerful way,” said Stefanos Loukakos, Head of Messenger, Facebook. “This can be the new paradigm of how businesses communicate with their customers. Twenty years ago, they… started building a web presence; now is the time for businesses to build a presence on messenger.”
The bottom line is if a brand’s native app or website sees high engagement, it could be a no-brainer to use messaging or a chatbot feature there. Businesses can identify which aspects of customer service can be improved through this type of communication.
With the use of Instagram and Messenger, a whole new world is opening up to communicate with your customers. This includes not only the text feature but video as well as both platforms support this feature. Take a deep dive into both of the apps from Facebook and see how your brand and marketing can expand!
Tags: #millinials #apps #social media #instagram #messenger #bots
I kind of talked about this before, but it is true with technology changes and the way we engage ourselves for information. Especially with smart phones everywhere. When it comes to digital video, size doesn’t matter, but length does. In this case, shorter videos capture more of our attention and people are more likely to engage. Longer videos are now a thing of the past. Seventy-five percent of all videos published are under two minutes in length, ac That’s compared to 56% just last year. (recent report done by the company, Vidyard This same article also states that more and more small companies will be using video to get their message across to their customers, potential customers, and ongoing marketing with their brands.
The changes toward shorter videos on line can be seen in several market trends. Changing expectations from today’s audiences, which prefer shorter, more engaging content; the growing use of video on campaign landing pages and within email marketing campaigns; and the growing use of analytics.
Advanced analytics as well as viewer engagement data to measure performance is another main reason for the upswing in digital videos. Marketers who use these tools are twice as likely to report that returns on their video investments are improving. Although Vidyard does the same kind of business we here at FDMC do, they deal on a more national scale and I do enjoy their information. Even in our area of production, we are finding that the use of non-traditional distribution channels is on the rise, as well.
Videos such as product videos, demos, and explainers are the most common videos produced, with websites and social media serving as the most common distribution channels. But the number of businesses using video on other channels has also increased. For example, SMBs now use video on landing pages,
As the web grows and our way of using it changes, so will our attention span. Our need to put information in our head becomes a stress ball. We are busy and our eyes scan quickly. Digital Video is the key but you need to get all your information out there quickly. You have to do it in under 2 minutes. Can you? Sure you can with the help of a good digital video expert.
Tags: #videos, #branding, #marketing, #social media, #advertising #digital videos
With over 1.5 billion users by the latest stats, YouTube is the biggest platform for sharing videos. YouTube viewers watch 1 billion hours of video every day which when you look at the numbers is more than Facebook and Netflix is combined! YouTube users are by demographics make up teens, millennials, generation X and everyone else in between. What is also known is that most businesses do not look at YouTube as a strong marketing tool. What is more shocking is that with some practice and using the platform, your small business could be tapping into this huge pool of potential customers or clients. If you have just started with YouTube or planning to get started, here are some tips that I found may help you get your video projects off to a smoother start. I have posted material before on this subject but felt it was time for a refresher as I get questions from time to time from folks.
1. Create Content That Will Capture Your Brand
Your videos should engage, entertain or educate your viewers. The audience should emotionally invest in your videos - how can you take an idea, turn it on its head and create something that is essentially the same, yet something new? Approach content from the viewers point-of-view- not your own. Create content around their pain points or the broader/ big picture need that your product category address, and then find a smooth way to bring your brand messages in. Be real, be engaging.
2. First Impressions Will Either Sink Or Swim Your Brand
How do you make sure that when a potential client or customer lands on your channel, they’ll get to know who you are? YouTube gives you two tabs to showcase the personality of your brand.
1. Home Tab: This is the page you first-time visitors will see. To grab their attention from the get-go, add a channel trailer that lets them know more about your brand.
2. About Section: The about section gives a profile of your brand. This is the place where first-time viewers will get to know more about you and decide whether to subscribe to your channel or not. Tell them more about your brand and what you offer. Get them to subscribe but do not “beg” or overkill the opportunity.
3. Brand Your Videos
There are two places where you can add branding elements in your videos.
1. Branding Within Your Video: Add a 3-second branding intro in the beginning of the video to promote your brand. At the end add a CTA (call to action) asking viewers to subscribe to your channel.
Use YouTube’s In Video programming to add features like a logo watermark in all of your videos, featuring a video or a playlist or adding a poll to engage your audience. Also, add a custom thumbnail to entice your audience to click on your videos. It is not difficult to do this. Just create a png small logo of your brand.
2. Tags: When building your YouTube brand, it’s always good to follow standard SEO practices like using a proper title tag, video description, and tags. Don’t forget to mention important links in the video description. While people do make fun at times of those # hashtags, today, they are a necessity.
4. Collaborate with Fellow You Tubers
If you are looking to build your brand and community on YouTube in a short amount of time, collaboration is the way to go. It is the blogging equivalent of guest posting where you bank on the subscriber base of someone else to build your brand. Reach out to fellow You Tubers in your space and work out an opportunity to get featured on their YouTube channel.
Like any other social platform, you need to have a regular posting of videos. Yes, it is a lot of work if you are doing it all yourself, but without the consistency, you will lose your base. YouTubers want fresh content. They want it short, sweet, and to the point.
6. Interact With Your Video Community
Social media is a two-way street. Your viewers want to interact with your brand. How can you stay in touch with your subscribers? Here are a few ways.
Use the comment section: You can turn comments on or off however if you do allow comments then make sure you respond. If you are busy, you can set up a time when you will respond in a “auto-reply” feature. Be prepared to always get a few of those negative "your videos suck" comments because these trolls have nothing better to do than criticize anyone and everyone except themselves.
Live Streams: Live streaming like on Facebook or Instagram, has become popular and allows you have live engagement with your subscribers. Try this feature. It is easier to live stream on a smartphone than through the desktop just to let you know ahead of time.
YouTube is a powerful platform for your business. It takes time, dedication, and consistency to make it work for you. If you do not have the time or staff to engage it, hire a professional to manage the channel for you. In today’s competitive world you are going to see that most YouTube videos are very polished and being produced by young people still in high school or college or have mastered video production and can crank out content better than the major networks. So think about your brand and how you are going to produce the videos.
Tags: #social media #branding #youtube #business marketing