Brands and video marketers who want to step up their live content game don’t need to look any farther than Facebook Live. The broadcasting platform, which was officially introduced in April 2016 to all Facebook users, has become a favorite destination for the site’s users when they’re looking for live content to entertain and inform them. However, the same type of content that works on YouTube Live, Instagram Live, or even Snapchat or Twitter won’t necessarily be what works best on Facebook Live. Depending on your particular brand, you’ll want to tailor a strategy specifically to the streaming platform to maximize your reach and marketing potential, and make the most out of your Facebook Live video content.
Fortunately, there are at least eight types of content which perform well on Facebook Live. Consider these options when you’re looking for ways to launch or improve your live video strategy:
Ask Me Anything (AMA) and Question & Answer (Q&A) content is a shoe-in for Facebook Live, as many brands boast audiences which use Facebook on a daily basis. AMAs and Q&As are a direct way to communicate with your fans, but make sure they don’t become stagnant. Set a new theme or topic for each session you conduct, or bring on a collaborator or person of interest to answer your fans’ most burning questions.
Nine times out of ten, consumers only see the forward-facing side of your brand, the side that markets to them and wants to impress them enough to purchase your products or services. But if you use Facebook Live to take them behind-the-scenes, you’ll find brand loyalty and interest will grow. You can do this by showing them preparations for a red carpet event, revealing the process of how their favorite product is made, or by letting them follow along with a particular employee’s daily duties.
Live streaming is digital media’s answer to traditional live television. As such, it’s only natural for many consumers and social media users to default to platforms like Facebook Live for their news, instead of turning on the TV set. In fact, Pew Research discovered 66% of adults regularly use Facebook to get their news. Use this to your advantage, especially if news is a big part of what your brand covers. Do your best to start broadcasting as soon as a story hits, and talk about the facts as well as your brand’s thoughts or reactions to the news.
Everyone loves a good challenge! If your brand has an idea for a competition or challenge which can be broadcast live, don’t hesitate to do so on Facebook. You’ll attract your fair share of viewers, but you’ll also reap the benefits of views on the archived live stream, too. Encourage your audience to share in the challenge at home (if they’re safely able to) and report on their experiences in real-time using the chat feature.
While how-tos might be one of YouTube’s most-searched video types, they’ve become incredibly popular on Facebook Live, as well. You can use the live streaming platform to not only demonstrate how your own product or services work, but also to show how to perform tasks related to your industry. Doing so builds your reputation as a helpful, trustful brand.
Events or Appearances
The biggest problem with events and appearances used to be their localized nature. But now brands can use Facebook Live to stream such events to viewers around the world. Bringing a big event or celebrity appearance to your Facebook page means you’re reaching consumers who might otherwise not be able to attend the event in person.
Interviews are an easy win for brands who want to connect with their fans, and Facebook Live is the perfect platform to stream them. You can keep things internal and interview executives and employees within your brand, or bring in persons of interest, celebrities, or influencers whom you know your audience will tune in to watch.
Product & Service Announcements
Much in the way live streaming events and appearances allows viewers to tune in regardless of their location in the world, product and service announcements can also be made via Facebook Live to immediately inform consumers of your newest offering. You’ll get to see fans’ reactions in real time, and answer any of their questions within chat to help them better understand the new product or service.
Try using these tips on your next Facebook Live broadcast. And remember, you can use Facebook Live both from your mobile app and your desktop.
FDMC Social and Digital Media LLC
Did you know that one third of on line activity is watching videos? Really, it is.
We have known for a while now that video is only increasing in popularity, but I don't think people truly realize the huge influences of video content.
Here's some perspective: did you know that 45% of people watch more than an hour of Facebook or YouTube videos a week? In addition, over half of video content is viewed on a mobile device.
What's interesting, though, are what those stats mean contextually. Think about the turnaround of social content these days. By the time you've come up with a good idea, created it, and then posted it to your Facebook page or YouTube channel, people are onto the next thing. Sad but that is the world we now live in. No attention span because people are just too busy and trying to absorb all this “stuff” in their heads.
When people (brands especially) think about video, they think about it as a long-form, high value piece of content. And the truth is, video is a high value piece of content. It just shouldn't be thought of as an asset that requires thousands of dollars’ worth of equipment and months of work to create. Video is no longer a "professionals-only" content piece. Apps like Instagram and Snapchat (and its long-lost cousin, Vine) have made the barrier to entry for video extraordinarily low. SMB’s still need us video production professionals but yes, those apps do a pretty good job.
Which means, if you want to get into the video content game--and you should--then what's equally as important as coming up with good video ideas is your process for getting from start to finish as quickly as possible. In the world of social media, speed is as important (if not more important) than the idea itself.
Honestly, the same could be said for the blogging world--and really all social content, period. It's a game of attention with a very short lifespan.
It's just that video has been such a "luxury" type of content for so long that the vast majority of brands still consider it out of reach. They think, "Well, we don't have the equipment or we don't have the budget to make something professional," so they don't even try taking a step in that direction. Meanwhile, Instagram personalities are vlogging their daily lives on video in their Stories and not only attracting the most attention, but reducing the barrier of entry.
Video doesn't need to be a big production anymore.
But it's also about business goals. The vision has never been about just creating one amazing video, assuming the world will stop, look at it, and clap their hands. Social doesn't work that way. You need to create video content, quickly and easily. It's the consistency that drives business. Try and figure out what drives your customers. What drives your brand and put those thoughts into your video.
Here's another stat that proves the value of social video from a business perspective: videos on landing pages can increase conversions by 80% or more.
The habit of consistency is what differentiates the "one-hit wonders" from the brands, businesses, and influencers that create content on a regular basis--and actually build audiences around their video content. Consistency. That's what your video strategy should be based around. Remember, don’t spend months on a video project and no, you don’t need thousands of dollars anymore to hire equipment and an advertising agency to get your video out. You can do it! And if you feel you can’t reach out to us. We are happy to help.
FDMC Social and Digital Media LLC
Social listening is an important strategy that brands need to consider if they’re to stay up to speed with Millennials and rapid speed conversations.
But does social listening contribute to delivering a great customer experience? Can it help your brand in proactively meeting customer needs?
Yes, it does! And here are 5 ways in which Social Listening can take your customer relationships to the next level.
1. Engage with a large audience (larger than you could ever imagine!)
With a proper social listening software, you can effortlessly listen to those who are talking about your brand, your product or service and also about your competitors on social platforms. Furthermore, Nielsen has found that 33% of customers even prefer to contact brands using social media rather than the telephone.
When that is the case, listening can be a definite first step to understanding what the customer wants. It’s necessary to stay in-sync with the latest customer expectations else you run the risk of losing out to competition. And social listening is the ideal way to stay ahead in this race!
2. You get the ‘real’ scoop on social
Have you wondered why customers are sometimes too nice while filling feedback forms? One of the reasons is that they don’t have the time (hey, you might be asking too many questions!) nor the patience to explicitly express what they think.
How can social listening be of value here? It helps your brand filter out negative comments and get tangible insights from these comments. Let’s say a majority of your audience is criticizing the lack of information on your website. An intelligent social listening software will filter out these comments and deliver an actionable insight like “Working on availability of information on website can help boost website experience”
3. It’s where real-time customer service happens
The need for businesses to go real time would have been written in stone by now – It’s been repeated that often. Well, there isn’t any better place you can hope to achieve this than on social platforms.
You’d have come across the incident where Elon Musk, CEO of Tesla, made sure to respond back to a valuable feedback on Twitter. If you haven’t yet, check out the story here. Customers want to be heard and they treat social media as a platform to engage with your brand and get instant remedies for their issues.
4. Make marketing personalized. Let social content drive engagement!
Personalization is the key to unlocking great experiences and social customer relationships.
Social listening tools can help you identify the way your target personas converse, the words they use, its tonality and unravels their specific needs and expectations from your brand. The insights you gather here can in turn be leveraged to run personalized marketing campaigns!
Moreover, a powerful and dynamic social listening platform can help you segregate your social audience into different categories which also helps in creating relevant content and offers for specific customer groups.
5. Staying proactive
Exceeding customer expectations can be a sure shot way to deliver customer delight. But unless your brand is well equipped with the necessary information and insights, going past expectations isn’t a cakewalk. By constantly monitoring what your customers, as well as other prospects, are talking about and engaging with them regularly, you can come up with a proactive and futuristic customer experience strategy for the long run. And social listening can help you monitor rapidly changing customer needs, anticipate trends and most importantly, deliver actionable insights on how to go about executing these changes.
Social listening is one of the most reliable means to make sense of the myriad conversations and comments on social platforms. Not just that, it provides a platform to learn more about your customers, their changing preferences, and expectations, and connect with them on a personal level no matter how far they are. Social media is already a huge repository of information. Now, converting that information into insights that can build customer experience is the advantage you have with social listening.
FDMC Social and Digital Media LLC