While it may be hard to grasp, especially for the small business owner, putting your advertising dollars now into mobility is a reality one can not escape from. Last year 30% of advertising dollars spent went into mobile advertising and that rate will go up this year. (IAB report)
As we spend more time on our smart phones searching for deals, places to eat, movies to see, mobile ads are popping up everywhere. While some businesses it does make sense not to use mobility, most retailers capturing millennials and younger, they would be foolish not to be using mobile advertising. Items included in these platforms include the standard SMS and email. What is new to this platform is the use of 10 to 15 second video bursts. Take a serious look at in-app advertising and see what you could be missing.
FDMC Social and Digital Media LLC
Using social media and actually having it work for you has to be a partnership. I put together some simple but important tips to help your business grow and and at the same time, making sure your social platforms all click on the same "page" sort of speak.
Don't Self Promote. Nobody cares. People are interested in what you have to offer and your brand. While it is important people know who you are and the face and people behind the business, talking about yourself too much can do more harm than good. This leads me to point #2.
Be Authentic. Your brand is your business. Nothing can show how real you are than to have your staff or other people talk about your brand. Being real today is more important than ever in interacting with your customers.
Keep your brand consistent across all of your marketing channels. Do not confuse your customer base by showing something on one platform and something else on another. If you sell and promote widgets on one social platform and they go to say Pinterest and see tree bark for sale then you lost your customer. Keep everything equal and your images concise. Keep your colors and branding logos the same as well.
My last point is customer interaction. Make sure if your customers ask questions, you reply and do so in a timely matter. Ignoring your customer base is a customer you lost and they will tell others you don't care. In this real time social world we live in, interaction is so important. Good luck!
FDMC Social and Digital Media
Mobile Content Strategy needs to be done with the mindset of a person on the go. We do not want to make desktop marketing take a back seat but we need both platforms to go hand in hand. So how do we do that without creating more work? When you do your marketing strategy and you start thinking about what you need to do for your mobile users (which by the way now outnumber desktop users by a large margin) , think about what you yourself might want when looking up your business from a mobile device. Here are some quick tips.
The first thing we need to consider is attention span. Mobile users sadly really don't have one. Most mobile users want their answers and search questions responded to 5 minutes before they even started.. Think hard about your keywords both in your header and text and think about a short sentence summary at the top of your article.
Keep your content as short and use images whenever possible to convey your message. You have no more than 3 seconds typically to grab the attention of your mobile user. Use social media icons. Mobility kills links so make it easy for your viewers by making things sharable.
More people are using voice search. If you are using Google Analytics, you can go to your console and use search queries and filter in some language keywords to help users find you with voice search. Good luck and start thinking mobility!
FDMC Social & Digital Media
Social Media if it were to have a "birthday" I guess would be around 10 years old as we look at it today. While it has evolved and continues to do so monthly it seems like, we really need for small business, basic tips for using these platforms. I would like to chime in on my thoughts I typically share with my small business associates.
First, businesses need to realize you sell on social media. You create awareness of your brand. Thus marketing of your business and to an extent, yourself is what you want to achieve here. Be visual in everything you do today with social media. Words have become obsolete-at least cut way down. Your audience wants to see images and video not read everything. They seriously in today's hectic world, don't have the time and chances are, they are viewing you from their smartphone, laptop, or tablet. Not sitting in their office or home on the desktop.
Fan interaction is essential. Have real time conversations with your followers. Do not create a bunch of fans, then sit back and say"look at me!" If these same fans comment or ask questions about your brand or you, reply back!
My last thought is use the tools you need to use. Do not be on social platforms that will do nothing for your brand or your business. Take time to see what works for you and then work at it. Bigger is not always better in social media.
FDMC Social & Digital Media
I was chatting with a friend recently at a function and discussing "bad press" or getting bad reviews. We all had them. No matter what you do, the customer thinks you are terrible, your product or service stinks and
how do you ever stay in business!?? In this social savvy world we live in today, protecting your brand, your name and your business is so important. We all know we can never make every customer happy as many out there are on a simple mission to get something from you for nothing or they just enjoy making someone's life miserable because they themselves are not happy. Having said that, let's explore some pointers that maybe you can turn a unpleasant experience into a good one for a customer.
Point #1 Is there really any truth to their claim? We all make mistakes and perhaps the customer is actually right in whole or in part about their gripe. We are not perfect. Don't be offended but reach out to them and say, I am sorry, you are unhappy, what can we do to make it right? (Within reason of course)
Point # 2 If you believe the claim is a bunch of lies or they are out to take advantage of you be polite but stand your ground. Do NOT get into a shouting match or argue with the customer. Try and back up your statements with facts or data you may have.
Point #3 Use other customers you know to defend your point if they have used your product or service. Have them chime in on social media. You have fans,
use them. Believe it or not, many times working with a upset customer can be turned into a long time customer. If you work with them, they may calm down and come back to you. Some folks just want to know if you are human and you care.
FDMC Social & Digital Media