Nothing troubles me more than to see a website built by a business (probably the owner him or herself) and content does not change, pictures of staff who no longer work there, or even old addresses from where the business once was
located. A website can be a powerful tool if you maintain it. To throw something up and see if it sticks is insane. I visit a lot with SMB's and I ask them. "How is your website doing?" I get back "Well we have one if that's what you mean." You start talking analytics, key words,
content management, and they all give you this blank look. With today's technology, data streaming, market targeting, and embedded analytics, if you do not understand the real purpose of your website, then you seriously should not
even have one. You have to maintain your website and change the content frequently and you should also embed at the very least Google Analytics to track your hits and see whats working for you. A website can be a powerful marketing tool, but you have to empower it to work for you.
A recent study shows that only 25% of SMB' use any kind of tracking tool So what are the other 75% doing? Nothing. Using reported data properly can tell you not only who is visiting your site but when, what pages they are looking at, and this is just a small sampling of all the data you can use. I am only mentioning Google analytics because it is free for most of its basic services. We are in a digital and competitive world today. With the proper tools, even small businesses can compete with the big boys if you know
your market, use your web site to gain that data, and keep your content rich with key words that will attract todays buyers and market share. I highly encourage you to revisit your website and look at it carefully. Embed an
analytic tool and use it! If you find it too complicated, then hire a web service to do it for you or ask one your employees who may be web savvy to help you. It will be a win-win situation for your entire team.
I can't believe I have yet to post on this topic as I have been asked a lot about this question. While there are stats out there done by various firms on when and how you should post, it can still be a "crap shoot" if are in to heavy analytics to get the most out of your posts. Having said that, there are some great resources and tools I personally use. HootSuite has auto scheduler which I like as it sends your tweets out based on historical times to reach your masses. Besides the ability to pre-load your tweets and have them go out to all your platforms (paid version), auto scheduler has proven to be a valuable tool. Another item I have read about but have not personally used to the nature of my business is Social Bro. This is strictly for Twitter and if you have a specific marketing firm or a larger Business it is a good tool but for smaller companies, using common sense can get you the same information. It is not free starting at $6.95 a month on up to $145.00 a month.
Getting down to the brass tactics of posting. Research shows the
You can already see why I said that posting can be a "crap shoot" as most small business do not have the resources to be posting at all these various times unless you are a large business with a specific social media employee or have a marketing firm that can do this for you. A scheduler like HootSuite or similar tool can be most helpful in auto loading these times for you and cuts your work load in half. The above information is a guideline done by professional research firms and obviously your situation may be different based on your product or service and your staffing. Experiment a bit and look to see who is responding to or reading your tweets, Facebook posts, Linkedin comments or repining your pins and change your times if you are noticing low responses. Good luck!