It is crucial for small businesses to start creating and incorporating video as part of their content marketing strategy. It has been said that 80% of all internet traffic will be video by the beginning of 2020. Now I don’t know if it will be that high, but even at 50% or 60%, you are missing out on a lot of potential customers if you are not using video. Businesses ask us all the time, “What Can I do to create a good video and how do I do it?”
You don’t have to make a huge video production out of it but if you want to, you can always hire us! Here are 10 good tips to help you come up with ideas for making a great business video for branding, marketing, or just good-will.
1. Prоduсt Reviews
Sіmіlаr to customer testimonials, a product review іѕ оnе where a сuѕtоmеr reviews оnе of уоur ѕресіfіс рrоduсtѕ оr services; hеlріng роtеntіаl сuѕtоmеrѕ mаkе a dесіѕіоn.
2. Behind thе Scenes Tour Vіdеоѕ
Gеt mоrе uр-сlоѕе and personal wіth уоur customers and prospects by unveiling your соmраnу аnd allowing thеm tо understand exactly whо уоu аrе.
3. How We Make it Vіdеоѕ
You саn сrеаtе vіdеоѕ thаt show hоw уоu mаkе a specific product thаt уоu sell. This would be limited to specific tуреѕ оf businesses, оf соurѕе.
4. Photo Slіdе Shоw Videos
If your соmраnу’ѕ products оr services саn be rерrеѕеntеd by іmаgеѕ, put tоgеthеr a montage in PowerPoint аnd turn it into a video marketing ѕlіdе ѕhоw.
5. Staff Intrоduсtіоn Videos
Help consumers connect with your ѕtаff bеfоrе thеу even come in tо vіѕіt уоur establishment by іntrоduсіng them оn vіdео.
6. Induѕtrу Interview Vіdеоѕ
Prоvіdе value tо уоur сuѕtоmеrѕ аnd рrоѕресtѕ bу interviewing vаrіоuѕ еxреrtѕ іn уоur company оr іnduѕtrу. Thеѕе аrе grеаt fоr dіѕсuѕѕіng іmроrtаnt topics іn the еуеѕ оf your tаrgеt audience.
7. Helpful Tірѕ Vіdеоѕ
Helpful tірѕ vіdеоѕ аrе grеаt fоr ѕhоwіng оff уоur expertise, аѕ well аѕ buіldіng сrеdіbіlіtу and аuthоrіtу ѕtаtuѕ іn your industry. Create videos tо аnѕwеr some оf the common ԛuеѕtіоnѕ уоur customers have.
8. Vіdео Artісlеѕ
Do уоu hаvе a whole lot оf blоg роѕtѕ or аrtісlеѕ that you’ve written? Brіng thеm bасk tо lіfе bу соnvеrtіng them іntо vіdеоѕ and share thеm асrоѕѕ the wеb.
9. Vlogging Videos
A “vlog” is ѕhоrt fоr “vіdео blog.” In ѕhоrt, instead of роѕtіng written articles tо your blоg, уоu can сrеаtе a library оf video роѕtѕ оn ѕіmіlаr tорісѕ.
10. Tutоrіаl Videos
Provide уоur audience with value-packed specific training rеlаtеd to your іnduѕtrу; if thеrе’ѕ a product or service thаt саn be bеttеr еxрlаіnеd with a tutоrіаl, create a step-by-step vіdео tо hеlр them out. I hope these tips help you get your digital media campaign going and off to a great start!
Tags: #video, #videoproduction, #marketing, #advertising, #socialmedia, #branding
I recently came across an article that hit home even for my business. And that is content creation. Content marketing can be a great way to position your brand as a thought leader and build a reputation for your
product or service, but content must engage your target audience in order to be effective.
More and more companies are finding that focusing on the needs of their audience is the basis of a strong content strategy. In fact, 90% of the top-performing B2B content marketers put their audience’s informational needs ahead of their company’s sales message, according to research from the Content Marketing Institute.
However, knowing you need an audience-first approach is only half the battle. Content creation typically one of the biggest challenges business face when it comes to content marketing.
Focus on educating rather than selling
A smarter approach is to create a piece of content that uses your company’s expertise to inform readers about a topic that’s relevant to your industry -- regardless of whether or not they buy your product. Done well, this approach still generates leads and sales. Content that is more educational than promotional in nature is among the most important qualities of content reviewed during the purchasing decision making process,
Be specific -- and honest
Another important quality of content that decision-makers consider before a purchase is that it speaks to readers’ specific needs or pain points. One way to forge a connection with readers is by focusing on these pain points -- especially if they’re something your brand has also dealt with. An honest account of how a brand has worked to overcome issues that its target audience commonly deals with can build trust, and it’s a lot more compelling than content that reads like marketing copy.
Let the function dictate the format
Once you’ve found the perfect topic to engage your audience, you also need to consider which format best suits the people you're trying to reach and the information you’re presenting. Oftentimes, one topic can be presented in multiple ways. A blog post that summarizes a webinar is a quick read and more shareable than an hour long recording. The same information can be condensed even more into an attention-getting infographic that makes a complex topic more accessible. I hope some of these tips I found and shared will help your business next time you need to do do a content campaign piece.
Tags: #contentcreation, #contentwriting, #marketing, #branding
LinkedIn sometimes takes awhile to move or catch up with it's rivals. In 2018, the social network for professionals finally got around to launching their version of Snapchat Stories while in February of this year it launched a live video platform. (in beta and by invitation only.)
Now LinkedIn has added some more reactions alongside its “like” button, giving you more ways to express how you feel about posts that turn up in your feed.
The new buttons include symbols for celebrate, love, insightful, and curious. LinkedIn displayed all this news on a Tweet last week. LinkedIn used Twitter for the unveil. Kind of weird but whatever works, right?
Each of the reactions pretty much does what they say on the icons but in a LinkedIn blog post as a follow-up, Cissy Chen gave a overview in an effort to avoid any confusion.
“You can use celebrate to praise an accomplishment or milestone like landing a new job or speaking at an event, or love to express deep resonance and support, like a conversation about work/life balance or the impact of mentorship,” Chen wrote. “Insightful can help you recognize a great point or interesting idea, while curious lets you show your desire to learn more or react to a thought-provoking topic.”
And it sounds like the LinkedIn team did some good research for their final selection of their chosen reactions. It searched for the most popular one- or two-word comments used on LinkedIn posts, and also conducted “global research” with LinkedIn members to ensure the symbols were useful and universally understood. The new Reactions are beginning to roll out now and will be available globally in the coming months for the LinkedIn mobile app and on the web.
LinkedIn is attempting to capture more of its Millennial and even younger users as the platform becomes more of a community of young professionals than a hiring site that it was when it first started back in 2003. It still is just that but LinkedIn has matured way past that stage now as a very competitive Social Media Platform that it’s new owner, Microsoft can take advantage of.
Tags: #linkedin, #reactions, #socialmedia, #contentwriting, #reactions
This recent study I ran across from eMarketer is just one of many reasons’ businesses need to embrace digital video. If you are a small business owner, it does not matter. Even on a smaller scale, smaller budget smaller everything, you can still use video for your social platforms. Advertisers and marketers now understand in our mobile society how effective digital media is and are spending millions using it. Where is your ad money going? Check out this report. I condensed it to highlight just some of the talking points.
The US ad market will hit two major milestones in 2019: It will be the first year that advertisers spend more on digital than on traditional media, and the first time that Google and Facebook’s share of digital ad spending declines. That’s due to Amazon, which will continue to chip away at the duopoly.
How much will US advertisers spend on digital advertising in 2019?
We expect US digital ad spending to reach $129.34 billion in 2019, accounting for 54.2%of total media ad spending. An accelerated decline in traditional media advertising, particularly TV, has led digital to overtake traditional slightly earlier than we previously predicted.
What formats are driving US digital ad spending growth?
Video will continue to be the major driver of growth, especially on social media. Twitter is one platform that has particularly benefited from video advertising, with its total ad revenues returning to growth in 2018. Spending on OTT platforms like Hulu and Roku will also boost digital video ad spending this year.
What will happen to the duopoly in 2019?
This year will be the first time that Google and Facebook’s combined share of the digital ad market will drop. That said, they will remain the largest digital ad sellers in the country, making up nearly 60% of digital ad spending in 2019, or $76.57 billion.
What about Amazon?
Amazon’s ad business is growing faster than we (and everyone else) expected. In 2019, advertisers will spend $11.33 billion using Amazon’s platform; not as much as on either Google or Facebook, but enough to start making a small dent in the duopoly.
KEY STAT: In 2019, US advertisers will spend $129.34 billion, or 54.2% of their media ad budgets, on digital ads. By 2023, that figure will reach 66.8%
As you can see, digital media (video) is huge. We at FDMC Digital Media can assist your SMB to capture your deserved market share you may be missing in the digital platforms. While this report obviously is using figures on a national scale, your small business in your local area is part of that mix. Feel free to reach out to us. You probably have many questions and we have the answers.
TAGS: #advertising, #marketing, #digital media, #mobility, #video