Oh those hard to reach teens. Always switching it up. Always using the coolest and latest technology to stay in touch with their friends. Always shopping and looking for the latest trendy items. What is a marketer to do? Well if it helps, try Instagram! A recent study done by Pew Research Center over 50% of teens in the US are using Instagram. Facebook contrary to popular belief, is still used the most by older teens at over 70%. This is good news for advertisers as they already have begun to gear their enormous advertising budgets toward digital media including Instagram. In case you are still living in the dark ages, Instagram allows posting of video and photos which followers just like with Facebook, can like or make comments. Female teens tend to use Instagram more than the guys but still, this is a gold mine for marketers and brands.
Instagram is a free app to download on smart phones and in this mobile society on the go you want to make sure your brand is being seen. Using short video blurbs or images to capture those hungry teens looking for a great deal or to share their finds with their friends, marketing on Instagram is a no-brainer. Age ranges are typically between 12 to 17 but the catch is the average household income among Instagram users is over 70K. (Defy Media) In 2015, expect over 15.5 million Instagram users in the teen bracket. So what are you waiting for? Got something to promote, sell, or engage teens with? Better get on Instagram!
We all want leads for our business. Who Doesn't? Getting those leads however can be painstaking. Using the information from your social media platforms is key to getting leads. Some keys to building a good base profile. Here are some tips to have that good base to get people to interact with you and thus you can start to pull good leads.
Brand. Make sure you have a good brand for your business. Keep your branding image the same for all of your social media outlets including your website.
Posting Schedule. Keep your posting of content consistent as your audience expects to see it at a certain time. Don't make them hunt and guess when you will be posting content.
Content. As mentioned above, keep your content in line with your business and do not make it about you. Keep it fresh.
Listen. Your leads come from interaction. Make your content to create feedback and allow that feedback. Create conversation!
Now that you have a source for leads in social media, you need tools to capture and find, engage, and source. There are many out there and yes, most do charge a fee to use them based on what leads you "win" over and create business with. If you create prospects, most will charge you for it. Most are reasonable. Here are a few.
Colabo gets you in front of leads by using key word searching you use and they charge based on the number of leads you find. Another one is Chirpify . It works very similar but is geared to more enterprise business. The good thing about Chirpify is it is mobile friendly as well. If you use Twitter and Linkedin a lot then may I suggest Socedo. Again you use your keywords about your business and through their automated messages you find your leads and you can engage quickly. Socedo also gives you a free trial run. Check them all out and see what works for you. Good luck with getting leads and growing your business!