Many small businesses want to launch something, anything actually to start engaging their customers with their brand. But to do that, you first need a foundation. You need to look at yourself and your business and say "OK, how do I draw people to my brand?" So to influence your market you need a foundation and a plan of action. Here are some key guidelines for you to follow.
Look at all your customers or market share as being a sole individual. Being personal like you known that customer for years will spread the goodwill to all. In a nutshell, marketing like you are one on one instead of selling to the masses keeps your message like you are the "guy next door."
Develop a strategy. Make sure you are reaching who you need to reach. Leverage your product or service to its
Use current market trends. Do not go with "Well this is how my Grandpa used to do it." If you do not adapt to current social media trends, your business will perish. Be flexible to embrace your branding to digital media or the latest social media platform as this is where your customers are heading as well.
Make sure you have a mission statement that shows your customers know and trust you.
Think outside the box. Do not be afraid to try something nobody else is doing. Today's society loves the daring. I am not saying be ridiculous, I am saying be creative.
Be smart in how you strategize and then launch a social campaign that your target market will want to embrace your brand and keep coming back. Make them want to engage with you and your business.
I recently did a keynote on LinkedIn. I love that platform for networking with other professional people. After the presentation, I met a few folks who thanked me for helping them find ways to get themselves and their business or practice noticed. Putting your business on the web or on a social media platform is one thing. Expecting results from it is another. Too many people have this mentality that "Well I did it because my competition is doing it but I am not getting results." You have to add content, you have to maintain it at the very least weekly, and you really should have multiple platforms to work from that all connect to each other. You yourself also have to get out and network to get noticed. If you want to be in business, you can not be a wallflower. If you hate meeting people then send a representative from your business who does that can professionally convey your message on your behalf. Here are a few pointers that I suggest you try to embrace.
Get out and be a part of your community If you don't have the time or just hate crowds, then send a company rep on
your behalf. Volunteer!
Attend and be a part of a chamber or civic group
Join your local chamber, leads group, Rotary Club, or other professional organization
Develop a LinkedIn profile Using LinkedIn will allow you to network with other business professionals from the
comfort of your office or home.
Keep a marketing and social media plan updated
Use social media to keep your brand out to the public but keep the content fresh!
Keep your website updated I have actually found websites with old pictures of former employees, outdated
addresses, old phone numbers, old logo brands, I mean seriously, if you can't even manage your website, how to you expect to stay in business? (I did eventually find the businesses new locations)
Business Cards Keep your business cards
fresh. It is your brand and it should define what you do. Ever consider a QR code on your business card?
Trade Shows-Conferences While this can be cost prohibitive to some SMB's, try to attended a conference or trade show relevant to your business. The networking you gain from these can be rewarding. If money is a factor, find one close to attend that you can travel to and from within day to save hotel and airfare costs.
I hope you find this informative and helpful to your business. Drop me a line via my website and let me know. Now go out and get noticed!