This very fast paced world of Social Media can be a stress ball for most small to medium sized businesses these days. Starting out with any new marketing strategy can often be intimidating, and if you are the new guy on the block, even more so. There are so many types of marketing strategies to choose from. Are you going to use email? Social Media? Web? Direct mail? Now you see my point. So how do I know which one is right for my business? When people ask me, it is often a good idea to start with one type of marketing and go from there, rather than spreading yourself too thin. Work out how successful it is, and then if it generates a decent ROI,then start adding more marketing responsibly being cautious to stay within your budget. If it fails then obviously you need to change your game plan. Most SMBs find that social media marketing works for them. This is great for small budgets, and it can lead to a very high ROI when done right. But there are many platforms to choose from. Here are some tips to help you figure out what may work best for you.
Locating Your Potential Customer Base
Different social media platforms have different types of users, so you need to know who your target customers are and which platforms they are using.. It makes sense to focus most of your efforts on the platform where they spend the most time, so you need to have an idea about who uses each platform.
Facebook, although facing some hard scrutiny lately, is still the biggest, and as a result, you will usually find that a large group of your target audience has at least some presence on the site. As of December 2017, it has over 4 billion users and 2.13 billion monthly users. With the recent focus however on Facebook' privacy issues in the news, these figures could rapidly change. As of January of this year,, 25% of users were aged 25 to 34, but 54% were 35 or older (with 9% 65 or older). Instagram is focused on images and videos. It has over 800 million users with 500 million of them on it daily, and nearly 60% of those internet users are aged 18 to 29. As for Twitter, it currently has 330 million monthly users with 37% of its users being aged from 18 to 29, and 25% are aged 30 to 49. Also, think about the type of content you will share. For videos and images, Instagram is great, as is Pinterest. But Pinterest might not be so great if you’re selling something that is not so easy to depict visually. If you sell products like food or clothing, Pinterest is ideal. It also has a large female user base. (71%), making this the perfect platform if you target mainly women.
These are just some basic figures for the types of people you can find on the big platforms. What you need to do is dig deeper and find out whether your specific target audience has a large enough presence on a platform to make targeting it worthwhile. In general, Facebook is good for all ages, but especially if you are targeting older users. It’s also good for sharing longer content. If you’re targeting millennials, Twitter or Instagram might be better, especially if you plan to share images and videos. But as these social networks also have older users, you don’t want to discount the platforms entirely if you are targeting older customers. Snapchat has become a solid platform for video marketing but is still playing catch-up to Instagram. Snapchat users are basically teens to late 20's somethings.
Invest More Time On One Platform
One option is simply to invest more time in one platform but to maintain a presence on others. For example, you could make Facebook your main platform and focus most of your attention there, responding to comments and questions and working on getting more likes. But you could easily post to Twitter at the same time by using a tool like Buffer. This allows you to make one click to post to numerous social platforms. So then even if you don’t invest your time in Twitter, you could still stay active this way. If you get any shares and engagement, that’s a bonus. Consider LinkedIn As well. This platform is heavily used by business, business managers, and prospective people looking for employment.
Make Sure You Achieve Your ROI
Social media marketing can be a great option for your business’s online marketing efforts. It’s cost-effective, it helps you get the word out, and it’s the perfect way to boost your customer base, get fans, increase traffic and boost your visibility (SEO) So make sure you spend some time going over your options, then focus your attention in the right places where you are likely to get a better return on your investment.
#smallbusiness #marketing #advertising #socialmedia #smallbusinessadvertising #smallbusinessmarketing #digitalmedia #fdmcdigitalmedia
A landing page is the first experience your potential customers or clients will have with your brand, be it retail or your professional service. You are your brand. It has to convey information, encourage a call-to-action, and reflect your personality. Here are some basic tips I found and use that should help make your landing pages work for you and thus a better ROI.
1. Have a goal in mind
The very first thing to consider when creating or making a landing page is the goal of the page: What do you want users to do when they “land” there?
· Click a link
· Watch a video
· Enter information in a form
· Make a purchase
· Share on social media
· Read or interact with content
Then everything on your landing page should be designed and directed at getting users closer to this goal.
2. Design for Your Audience
Landing pages have to be made for the users that will use them. It sounds pretty self-explanatory, but too often this doesn’t happen.
The people and images in the design should relate to users. Text and blocks of copy should communicate in a voice and tone that these users appreciate. It can take a deep dive into your analytics to understand who your key audience is.
· Are they women or men?
· Younger or older?
· Do they live in a certain area?
Create a design that appeals to the audience you are connecting with to hopefully increase engagement and user conversions.
3. Use Images That Stand Out From The Rest Of The Pack
A strong image or video makes a strong first impression and goes a long way to helping get users engaged. Make the image eye-catching and make the video short and use sub-titles as much as possible as most watch a video without sound, specially on their smart phones these days.
4. Create Content That Stands Out
Most landing pages include multiple levels of copy. Every one of these levels needs to be compelling and work toward getting users to the desired action set by your website goals. Most landing pages use the following types of copy blocks:
· Headline: It should be a few words that grab the attention of users.
· Body text: This is your main message. It should be concise and direct.
· Call to action: Often in the form of a button or link, this tells users what to do with the website. What’s the next step in the process and how do they get there? Provide clear actionable, communication.
· Footer: Standard information, such as branding, contact information, and social media links can help establish credibility and provide a go-to resource for users.
5. Establish Keywords Through Navigation
Navigation elements on a landing page will help tell users what your overall website is about. Think of navigation elements as additional keywords that provide user information and direction.
6. Make the "Call To Action" Clear
Every user should know exactly what to do when they hit your landing page. Clear calls to action are vital. Don’t assume users will just do what you want them to. Good calls to action can be in the form of buttons, forms to fill out, user instructions (such as scroll for more) and even animations.
7. Customize Your Content
Landing pages by nature are designed to be somewhat specific and special. Often, they have a purpose or goal that’s a little more focused than your homepage. Customize landing page content to make the most of this concept.
8. Include Clear and Relevant Branding
One common issue with landing pages that makes them difficult is that they often don’t look like or include visual cues that connect to the main website. Landing pages should include clear and relevant branding so that users know exactly what or who they are engaging with. Make your landing page user friendly with working links to other parts of your website and especially make sure your landing page shows and explains it is your brand or company that they are visiting.
9. Consider the Source
When a user clicks a link from somewhere else on the web and arrives on a landing page, they have somewhat of an expectation of what they will find. The landing page should be designed so that the content is specific to what you are offering be it products or a service.
10. Establish Hierarchy and Flow
A good landing page makes usability obvious. Where are users supposed to look and what are they supposed to do on the page? Designing using common user patterns and behaviors can go a long way to establishing this flow. Add on levels of images, branding and typography to establish a clear hierarchy as well and users will know in an instant how to engage with the page.
A key point to consider is that when you are thinking about a landing page, that’s not necessarily your homepage. Landing pages are the most common first stops for website visitors. Some of these top landing pages might be because of your marketing efforts and how you are driving traffic. But other pages can be popular because of the content therein, links from other sources and search. Knowing where this traffic originates and what users are looking for are a key factor when it comes to setting goals and designing a landing page that doesn’t look and perform badly for you. I hope these points help in creating or overhauling your landing page.
#landingpages #socialmedia #websites #marketing #images #digitalvideo
Effective marketing hinges on constant awareness of trends and emerging channels so that you can plan the right marketing mix for your business. As digital technology continues to rapidly grow this year, here are some marketing tips to help get your message, your brand out and hopefully a effective ROI on your next marketing campaign. These tips are important and I am so glad I found them and wanted to share them with you..
The power of visual marketing
Visuals dominate the internet, from our social media feeds to online advertising. By harnessing the power of visuals, you can make your marketing more engaging, exciting and memorable. To break through the noise in the crowded online space, compelling visuals could be your best bet. Powerful graphics, well-designed logo design, interesting video clips and catchy info-graphics make your brand message stick in the minds of people. It is imperative in this day and age of fast searches users watching but not listening to media to have effective video and still images with your message.
Professional or Authoritative Blogging
Blogging continues to be an integral part of marketing strategy for every business, whether it’s a startup or a well-established company. When done right, blogging is a great way to reach your target audience and to utilize search engine optimization practices. Regularly posting quality blog posts can increase the visibility of your website greatly by helping you climb up the ladder in the search engine results. Make sure each blog post targets your industry specific keywords and focusing on your product or service offerings. However, to gain maximum mileage from your blogging efforts, you need to make sure that your content is valuable, informative, and is interesting enough to keep your audience engaged.
Get a mobile app if your business is large enough to make use of a world-wide market
It has been predicted that global mobile app downloads will reach a staggering 284 billion by 2020. Global mobile app revenue is predicted to exceed $101 billion by the year 2020. Do you still think your business can afford to ignore having a dedicated mobile app?
Let’s take a look at the benefits of having a mobile app for your business:
· To provide value to your customers- Having an app custom-built for your business helps you in providing more value to your customers. With a dedicated mobile app, you can provide all required information to your customers right at their fingertips. Besides, you have the option to send users push notifications and easily update them about your products, services. Thus, it helps you connect better with your customers.
· Build strong brand loyalty- To engage more users with your mobile app, you can introduce loyalty programs within your app. The more customers interact with your product or services, more points they can collect. Customers can see their points adding up in real-time basis within the app rather than sending them details in the mail or until they access your website to check the status of their points manually. Many brands have successfully used this strategy to increase user engagement with their app. If you already have a dedicated mobile app in place, that's great news. Make sure your mobile app design is user-friendly and has a killer design. If you can come up with an exciting rewards program, you can drive more users to your app, too.
Send emails that encourage customer interaction and call to action
If you think email marketing is a thing of past then you need to think again. A recent survey found that the number of email users is estimated to reach a staggering 254.7 million by the year 2020. Email marketing has stood the test of time but is in a state of evolution. Interactive emails, helps you increase that call to action with readers. Interactive emails allow you to give an inspired experience within the email itself. To make your emails interactive you can include sliders, navigation bars, accordions, menus, sliders, short videos, animated GIFs, and even shopping carts to enable users to complete a purchase within an email.
#socialmedia #blogging #digitalmedia #fdmcdigitalmedia #marketing #advertising
Using Facebook to promote your brand and your business takes some work, especially in today’s fast pace world of “We want it now!” Keeping engagement up with your audience is even harder if you are a small mom and pop business with no one to post content. Here are some tips I found that hopefully will help you get the best ROI on your Facebook business page. Remember, engagement is only as good as your efforts.
1. Be real with your posts.
If you’re receiving lackluster engagement on your organic posts, consider these guidelines:
• Create shareworthy content using storytelling.
• Switch to square video. It consistently outperforms videos shared in landscape format.
• Remember, it has been proven that over 85% of video today is watched with the sound off, so emphasize your message with text. (think of closed caption being on all the time if that helps)
2. Use of Facebook video advertising- Is It worth it?
Facebook video ads offer a cost-effective approach to marketing your products or services. Placing ad spend against your video marketing efforts can amplify results and help your brand reach new audiences. To do that, though, you’ll need to decide exactly how to place your ad. There are a couple of ways to invest in Facebook video ads: boosting an ad and running a campaign through Facebook Ads Manager. Of the two, Facebook Ads Manager is the more powerful tool. Though the boost button still offers value by elevating your business’s reach, Facebook Ads Manager targets more effectively.
3. Incorporate Facebook Live to drum up conversation.
Facebook Live functions as a medium where small businesses can answer questions in real time, giving audiences the opportunity to see you or your business also in real time. It allows your followers to be in the conversation and making them more likely to engage with content. I personally love it.
• Answer questions. Chances are you already know the sorts of questions your customer base has. Start with a few frequently asked questions, and then open up the floor for viewer queries.
• Share expertise. At my company, we often go live to share expertise with our audience. Try this with your own brand. For instance, if you’re a fitness expert, share a few diet and exercise tips. If you’re advertising a beauty product, give a live tutorial.
• Make an announcement. Use Facebook Live to make an announcement or introduce a product that your customers may have questions about. Make sure to include language that encourages folks to engage with you. Keep it fun!
Hopefully these tips especially the ones using video will help your Facebook business page pick up more traffic and engagement.
FDMC Digital Media