FDMC DIGITAL MEDIA LLC
  • Welcome
  • About Us
  • What Others Are Saying!
  • VIdeo Production Services
  • Roy's Blog
  • Newsletter Of The Month
    • Press Releases About FDMC
    • Have Questions-Want Our Newsletter?
  • Get My Free Whitepaper!
    • FDMC Payment Page

Social Trends That Are Not Going Anywhere Soon!

3/16/2016

0 Comments

 
For those of you in business using social media.  You need to ask yourself. "How well am I engaged and embracing current trends?"  Does your business marketing strategies consider the trends in social media?  If you do not, you can easily lose a large percentage of your target market by not having the right platform to engage them.  Lets take a look at some platforms that are not going away and if you see one of these that you are scratching your head over or are not presently using, You need to seriously take a second look at your marketing strategy.  
Facebook is a "given" in that while it is true milliners and the under 30 crowd are moving away from Facebook it still boasts over 1 billion users. If you are not marketing on Facebook, shame on you! 
Live stream video.  I have done a piece on this before and it is here to stay. YouTube, Meerkat, and Periscope among a few others all have the capability now to live stream your event.  With the simple use of your smart phone, you can become a "world premier" event. Yes, it is a trend but consider this.  nearly 400,000 hours of video is live streamed every day and it is up over 60%.  Yes, we love to hate them but marketers are embracing them to allow brand to consumer direct marketing. Many companies now have developed their own apps so consumers can download them and have direct contact with their favorite brand 24-7.  This allows messaging customer service, advanced tips on new product launches, loyalty awards coupons, and more.
CTA buttons  or call to action buttons.  You know, buy now, click here, want to learn more, click here... Facebook has them, Instagram and Pinterest now has incorporated them into their platforms.   It has increased traffic for brands 3 fold.  Engagement through social media is priority for any business.  So, what are you doing? 
0 Comments

Marketing Your Business On A Budget!

3/9/2016

0 Comments

 

If you are a small business owner, you and I have something in common.  How to promote ourselves without spending a fortune.  I have discussed in previous blogs about the use of co-op dollars and marketing development funds (MDF) to help offset your budgets but what about all that pre-planning?  Can that too be done for little or no cost?  Absolutely! 

Plan Effectively
Whether you use someone like me or you do it yourself, plan your campaign or marketing activity very carefully.  Know where your dollars are going and how much you can really spend to make everything work in your favor.  (ROI)  Know what you have avialable before you and of those, what you want to use or not use.  Also it is OK to make last minute changes or revise on the fly if you have to.  It is your money.

Know Your Market
It does not take a rocket scientist to know your market area. You can do this using the web for free.  If you don't know who you are selling to and why they are coming in to buy your products and services then you have a serious problem.  Also make sure you are marketing to your area and your customers.  What you might think or hear worked really well in a metro area may not be right for you if your business is in a rural area.  People's buying habits and use of media is very different as is the demographics.

Emails 
If you email your clients at all then you have a tool before you to use to market.  Tell them about your promotion.  Emails are free.  Now there are companies out there that will blast for you and also sell you lists that "fit" your potential customer base.   Personally, I hate these lists.  I have used them before and 9 out of 10 are either outdated, dead emails, or the contacts are no longer valid.  You are better off developing your own by gathering business cards, networking, and doing one on ones with people.

 Social Media
Social Media.  Oh what a buzzword.  Where do I go?  What platforms do I use?  That is your choice but the good news is It is free!  Most businesses, even the smallest have at the very least a web site and Facebook page.  Use them to your advantage to get the word out that you have a product or service to sell and maybe even a special or sale coming up!  Other platforms at your disposal that is free is Twitter, LinkedIn, Instagram and Pinterest.  Look into these as well and see if they would work for your business marketing.
​
My Final Thoughts 
As you can tell from all this, you don't have to that guy running for President that owns a lot of businesses to run a marketing or promotion campaign.  You can promote your business for almost nothing.  Just be smart about it and do the research. Good luck!


0 Comments
    Picture
    Like It? Pin It!
    Picture
    More blogs can be found on my WordPress Site
    View my profile on LinkedIn

    Archives

    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011

    Categories

    All
    Advertising
    Advertising Social Media
    Baby Boomers.
    Blogging
    Branding
    Business Development
    Business Devleopment
    Business Investments
    Business Marketing
    Business Marketing
    Business Meetings
    Business Websites
    Content Marketing
    Creating Facebook Fan Pages
    Customer Relationships
    Customer Resource Management
    Digital Media
    Email
    Email Marketing Campains
    Facebook
    Facebook For Business
    Facebook Landing Pages-updated
    Fan Pages
    Google +
    How To Make A Landing Page
    How To Market Against Larger Competition
    Instagram
    Internet Marketing
    Klout
    Landing Pages
    Linkedin
    Making A Fan Page On Facebook-the Basics
    Markeiting
    Marketing
    Merchandising
    Mobile Apps
    Mobility
    Mobility Marketing
    Networking
    News
    Pinterest
    Public Relations
    Reaching Clients Through Their Smartphones
    Sales
    Small Business
    Smartphones
    Smbs
    Snapchat
    Social Media
    Social Media And Email
    Social Media;Marketing
    Social Media;Marketing
    Social Media Termanology
    Social Media Video
    Soical Media Trends
    Surface Tablet
    Tablets
    Target Marketing
    Technology
    Television
    Tumblr
    Tweeting For Business
    Twitter
    Videos
    Vine
    Windows 8
    You Tube

    View my profile on LinkedIn

    RSS Feed

"Our images of the future guide and inform our current behaviors. 
Organizations (and individuals) change in the direction of their images of the future."

Courtesy of Clarity Works
  • Welcome
  • About Us
  • What Others Are Saying!
  • VIdeo Production Services
  • Roy's Blog
  • Newsletter Of The Month
    • Press Releases About FDMC
    • Have Questions-Want Our Newsletter?
  • Get My Free Whitepaper!
    • FDMC Payment Page