There are several key points to marketing your business so you have an effective and productive return on your investment. In the world of social media and digital interaction, one must be ready to jump the hoops and know how to reach their masses. Here are some key points to consider to get that ROI of your advertising and marketing dollars.
1. Social Media Management
With all the platforms out there you need to be able to control and mange your message to your masses. Have a automation and leverage tool like Hootsuite or similar platform to help run your campaign. Tying to do it all on your own is time-consuming, non productive, and worse, opening yourself up to errors.
In the world of content marketing, how much knowledge and leverage can you generate to keep your customers and audience happy? To keep your content fresh, turn to your vendors or distributors for free content of subject matter you represent in your products or services. Managing your content can make or break your marketing plan. Keep it fresh, relevant and interactive.
3. Know Your Competitors
If you are not up on your competition and aware of what and how they reach the very customers you also need then you are in trouble. Be aware of how they market by checking out their web sites, their social media scheme, and advertising. If you don't have the time, engage a third-party application such as TrackMaven or similar tool to help you stay on top.
4. Lead Generation
I am at times, not a big fan of some lead generation tools due to the fact that the very information they claim to have is outdated before they get it. They deal with outdated data themselves and when passed down to you your time is wasted. This is not to say all lead generation marketing is bad. I am saying make sure the data or leads you get fit your verticals you are trying to reach. 3rd party lead generation platforms and companies that are good get you current information with appointment setting capabilities which should convert to face to face business opportunities. For what you have to pay for the services make sure they work for you and not against.
Stay fresh and market your business with goals!
Marketing for SMB's is tough. No question about it. You don't have the budget of those "Big Boys" but you know what you want to do. So How do you promote? Think outside the box. That is what you do. I have some tips that may just help you. Granted, not all may fit your particular situation but consider it guidelines if you will. The best news is it costs you little to nothing to get your content out there.
1. Make your content exciting and downloadable. Spreading the brand is the best brand
2. Allow others who are knowledgeable in your field of business or brands that you sell be "guest bloggers" (tap your distributors or area sales reps to do this)
3. Use images or videos on your content.
4. Tap your social media platforms. (Facebook, Pinterest, Twitter, LinkedIn and don't forget those video platforms such as Vine, YouTube, or Instagram
5. Make your content about your brand or your profession. Not about you. Make the topic interactive and engage your readers.
With these tips, your content marketing campaign will soar!