Pinterest is growing leaps and bound with Fortune 500 companies to small businesses. Once thought of as a place where domestic housewives and stay at home Moms exchanged recipes and sewing tricks is now the darling of 5th Avenue advertising agencies and marketers everywhere. While it is not the giant of Facebook and Twitter, it soon will be with
t’s advertising push this year.
Pinterest will reach over 47 million people this year. More than one-quarter Social Media users will use Pinterest on a month to month basis. That is nothing to laugh at. While it is true that women do dominate Pinterest, males are fast seeing the effective use of this social media platform and those numbers are growing at a steady pace.
Pinterest is digital. The use of links to print and video puts it in a positive position for growth. The future of Pinterest is still a bit sketchy as it has a long way to catch up with the big 3 but those who are watching it’s rapid growth are smiling and with advertising placements soon going up on this platform, rest assured, it will be making money quickly. The only downfall is Pinterest’s global outreach. Only 30% of it’s users are from outside the US. If this can be overcome in the near future, then the big 3 have something to worry about from Pinterest.
If you are not using Pinterest right now for your marketing strategy, you should take a look at it. Images tell a great story. Pinterest will do that for you.
Going to keep it short and sweet this week. In creating your content for your marketing strategy, there are really only 3 tips to keep in mid to capture your audience. Zeroing in on that target is essential to keep their attention and designing a campaign that will keep them coming back. I like to call these points the 3 "T's". Topic, Timing, And Time. Whether you are using Facebook, Twitter, Linkedin, or any other social platform to promote your business, the 3 T's all come into play. Let's take a quick look at each of them.
Time of when you post content is important. Make sure your content is ready and you done your homework. Set aside a certain time of the day to post. Make sure you post frequently. Don't be rushed or do your posting without thought process.
Topics are of great importance in relation to your brand and your goals. Make it interesting, fun, and if using graphics or media, eye-catching. Do not talk about your business all the time or yourself. Make it to where your links will be shared. Speaking of your business, it's OK to bring up a sale or if your business won an award. Just don't get egotistical or make it a priority over other topics that will catch your readers.
Timing of your content posting is critical in catching readership. Have your posts hit at lunch or dinner time and at the top of the hour. Tuesday and Thursdays as shown by research also are the two best days of the week when people check out posts on social media. Have yours ready!
That is it for this go-around. As I said, short and sweet. Thanks for checking in!
You know by now you just can't throw content out there and expect it to stick. Today's audience is in a hurry, they are trolling the internet and whatever you have to offer has to catch their attention in a hurry. It has to be interesting. It has to capture their attention. So what do you need to ask yourself to make all this connect? Here are a quick few points I have found that covers most of the bases.
Define Your Brand
What is Your Brand?
Do you know your message?
Do you have a methodology to do your social media updates?
What kind of content are you going to post?
What are your topics and will it relate to your brand?
Will you use images or video for content?
Who is my audience?
What social platforms do they use?
What is important to them?
Why do I need Social Media?
What is my purpose in using Social Media?
What will I achieve in using Social Media?
How will I measure my investment? (ROI)
What is working and what is not working?
What did my customers do to increase my business?
Did I spend too little in Social Media or do I need to spend more?
These questions all need to be seriously looked at when engaging in social media as a marketing campaign or customer engagement. Take time to really study your content marketing. I hope these questions will help you build a successful social media strategy that will work for your business.