Instagram. I have done numerous articles on Instagram and no, they or Facebook who owns it does not pay me anything to do so. It is just a cool app that thousands of others beside myself, are using to reach today’s hungry mobile market. Why? Because Instagram is today’s powerhouse social media site for consumer businesses. And if you give customers an inviting way to post to Instagram, they'll advertise your business for free. Millennials love Instagram as well as the upper tier Gen X. That my friend is your key demographics. So how can you get your small business to gather followers and engagement on Instagram and, ideally, increase sales and most of all, followers and influencers.
Here are some tips I found that you really have to try.
1. Paint a wall or portion of a wall a bright, clean color that "pops." on Instagram.
2. Create an enticing design on a wall. Something that you know will pop.
3. Create an Instagram “booth” with a cool background and good lighting for close-ups.
4. Make sure your @CompanyName is painted or printed on everything you create as an Instagram background.
5. Put a “stand here” indicator such as put footprints on the floor to make sure people don’t cover your name in the photos.
6. Invent an “Instagram pic of the day” with a suggestion of something visual and invite customers to take a photo and tag your business.
Making your company Instagram-worthy is harder for small businesses without physical locations. But some of the items mentioned above can still work for your home-based business or consulting. Just keep in mind who your client-customer base is.
You can do these things below yourself if your home does not have the space.
1. Create a template for your posts – using the same colors and fonts so you become quickly recognizable.
2. Use inspiring quotes and messages – people like to feel good!
3. Create (good clean) fun posts that give followers a lift.
4. Make your photos as beautiful as possible. Us those #hashtags!!
5. Make your posts pretty using a tool like Canva or Over or Adobe Photoshop Express.
6. Use Instagram Stories to show followers a “behind-the-scenes” look at your business.
7. Post multiple pics to make viewers swipe, which increases engagement!
Tags: #instagram, #branding, #marketing, #social media, #apps, #mobility
Late last month, Instagram quietly updated its structure to include direct scheduling of videos. Yea, about time! No more trying to plan things out and download via your smartphone or off a third-party app.
Like direct photo scheduling, the video scheduling API is only available to Instagram Marketing Partners via the Content Publishing API beta program. Most major social media management apps (Buffer, Hootsuite, Social Report, etc) are a part of this program, so you can expect your social media management app of choice to support the feature soon.
Additionally, like Instagram photo scheduling, only Instagram Business Profiles have access to direct video scheduling via social media apps. The process of moving to a Business Profile is easy though, and simply requires you to link a Facebook Page to your Instagram profile which we at FDMC Digital Media have done.
There are some pretty hefty guidelines we found from Instagram so here they are.
Most of these limitations will be automatically implemented by the social media scheduling apps that choose to support direct video scheduling. Additionally, the time limit and file size are the same as the standard Instagram video upload limit.
While it’s safe to say that other major social media management tools will introduce the feature soon (the feature is currently “in progress” on Buffer’s Trello board), none of them have announced formal release dates. Until then, their users will have to continue using the smartphone workaround.
This is huge news for social media managers and agencies
It’s safe to say that direct Instagram video scheduling will change the game for social media agencies and in-house marketing teams. Having to manually schedule videos to Instagram makes it near impossible to schedule videos at odd-hours or on weekends, but automation will soon change that.
Now all Instagram needs to do is open multi-image posting via its API, and social media managers will never need to touch the Instagram mobile app again (for posting, at least). Only time will tell.
Tags: #instagram, #videos, #social media, #marketing #advertising, #digital media
When we meet with our clients, one of the first questions they ask is how to get the most out of their ad buys. What images should I use? How much copy should I include? What's the most effective call-to-action? How many times can I show the same ad to an audience before we lose our impact? While we do our best to consult with our clients, many times, there is no magic answer but the following tips is what we know are tried and true basics.
USE GOOD IMAGES
Determining what "type" of image drives strong performance is nearly impossible. However, it is clear that the presence of an image - any image - is a good thing. SmartBrief has two standard text units – one that features a 180x150 ad image (rectangle text ad) and one that does not (outline ad). When comparing performance between the two ad formats, we found that versions featuring an image performed nearly 50% better than those that did not. 300 px should always be used if possible.
Our Take Always use an image! Grab the reader’s attention by utilizing bright colors and people’s faces.
MAKE IT COUNT
We found a significant relationship between ad copy length and click through rate (CTR). As the ad copy length increased, generally, so did the CTR. SmartBrief specs recommend 40 characters for the headline and 250 characters for the copy. However, the average SmartBrief ad has only 35.2 characters in the headline and 232.7 characters in the copy.
Our Take While most advertisers fall short of the recommended character counts, we suggest making the most of the space available to you. Share with the reader as much valuable information as the space allows.
USE FRESH CONTENT ON A CONSISTENT BASIS
Content can often go stale if not refreshed frequently. For sponsorship placements, we found that creative fatigue can set in quickly. For each successive run of the same creative to the same audience, performance can drop 10 to 20%.
Our Take Start with rotating 2 to 3 creative versions in your campaign. Be sure to replace the low performers with something new after a few runs.
Tags: #digital media, #media #social media, #marketing, #advertising, #small business