I recently read a article which kind of always confirmed my suspicions about who were the leaders in video platforms. That study showed that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order. Instagram, LinkedIn and Twitter were middle-of-the-pack finishers when it came to effectiveness. But one interesting result was that Snapchat was in last place for usage. Nearly 90% of respondents said they'd never used Snapchat's video advertising features. Snapchat has long focused its efforts on mature markets in North America and Europe, where more money is spent on video advertising and where consumers tend to have more advanced smartphones capable of handling the app's intense data and processor requirements. The study also showed another weakness of spending advertising dollars on Snapchat at least those who were trying the platform for marketing. Only 27% thought it was an effective channel, raising questions about the platform's ability to deliver a solid ROI.
The article also showed that LinkedIn was an often overlooked as a video advertising platform. In the study, just 38% of marketers polled posted video content on LinkedIn, 75% of them thought it to be a successful way of reaching target audiences. While LinkedIn is most often thought of as a business-focused platform, it has also avoided many of the brand safety problems recently suffered by YouTube and Facebook, perhaps increasing its appeal among marketers. Kind of food for thought on using video and where marketing and advertising dollars seem to be most effective.
WhatsApp, that cool and unusual mobile app recently released some new revisions geared toward small businesses. The Facebook-owned app-now with business tools is trying to get Millennials and other professional app users to see WhatsApp benefits for business.
WhatsApp was acquired by Facebook for nearly $20 million in Feb. 2014 and currently boasts a global user base of 1.3 billion. In a media promo blog post promoting the WhatsApp For Business ahead of a wider global rollout in the coming weeks, the company notes that people can continue using WhatsApp as usual —” there’s no need to download anything new.” This means while they fine-tune the business version, you can continue to use the app you have now.
The benefits according to the media posting states that SMBs can derive from WhatsApp new platform suggests a good deal of overlap with what Google, Yelp, Facebook and Instagram already provide. Still, given that its free, the idea of “being wherever the consumer might be” suggests that there few drawbacks to at least trying WhatsApp for customer interaction via texting and other content driven branding. Stats show that over 1.82 billion people will use messaging apps this year This is a 15.5 percent year-over-year increase that underscores the crucial role messaging platforms and chatbots can play in brand/consumer interactions.
Certainly, being accurately listed in an important and growing social messaging app does have some clear positive aspects aside from WhatsApp’s For Business’s highlighted tools: (Via WhatsApp media release)
· Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
· Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
· Messaging Statistics: Review simple metrics like the number of messages read to see what’s working.
· WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
· Account Type: People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.
WhatsApp has 1.3 billion users. It’s safe to say that if you’re an SMB owner or a marketer considering this, and you’re worried about needing to manage a ton of new communications channels, very few will gross the billion-user mark. Yes, there’s little downside. We at FDMC to be honest have WhatsApp but have not ventured into the business side of the mobile app but this information means we will take another look at the app. Obviously, there are so many apps out there and it is hard to deep dive into all of them. As we explore the business side of WhatsApp, we will let you know.
(some content from this article from WhatsApp blog, emarketer, and other sources)
I was reading an article the other day on mobile users of social platforms. It is very obvious and no secret that of all social media on line users, cell phone or smart phone users are the largest social media network users. One in three people—2.48 billion—worldwide used a social network in 2017.
Because of increasingly affordable smartphone models and government investments in mobile broadband coverage, future growth will primarily come from widening and improving internet access in developing markets. Mobile phones are the primary device used by new internet users to go online and to access social media. Last year, 74.7% of mobile phone internet users worldwide used their device to access social media. Overall social media use is primarily a mobile activity, and 82.5% of social network users worldwide used a mobile device for access at least once a month. Here is a cool fact as well. Nearly 594 million people worldwide used Instagram regularly in 2017, representing about a quarter (24.0%) of total social network users.
Penetration among social network users and the population as a whole was highest in North America and Western Europe. The ol granddaddy of em all, Facebook is by far the top social network in the world. More than 1.54 billion people, or 62.2% of social network users, went on Facebook at least once a month in 2017. The above figures came from eMarketer from a recent study they did.
As a side-note, we are happy to be in our new location in Tennessee outside of Nashville in the Upper Cumberland area! We look forward to doing business with the wonderful people of Tennessee.
A recent report stated that only 9% of small businesses have created their own You Tube channel. As YouTube usage continues to soar, don't let your business be one of the ones that are left behind. It does not take all that long to get your channel up and running. And once it is up, fresh content is very key to get customers or clients to your channel to grow your business.
Today, I would like to take a moment to help you go through the steps to get your You Tube Channel up and running. As always, feel free to reach out to us if you have any problems. Having a fantastic content strategy on YouTube will help you build your brand’s identity, showcase your products, and connect with your audience in fresh and exciting ways. So with all that in mind, let's take a look at what you need to do.
To create a YouTube account for your business, you’ll need to first create a personal Google+ profile as well as a Google+ page for your business.
Once you have that taken care of, you’ll be ready to get your YouTube channel.
1. Login to the Google+ account associated with your business and head over to the YouTube Channel Switcher.
2. You should see your personal account as well as the option to create a new account for your Google+ business page. Click on your business page.
3. A pop-up will appear asking you to confirm that you’d like to create a channel for your business. Click ‘OK’.
4. Another pop-up will appear notifying you that your YouTube channel and Google+ page will now be connected. Click ‘OK’ again.
5. Well now look at that. You’re now the proud owner of a YouTube business channel.
Customizing Your YouTube Channel
Now that you’ve set up a YouTube channel for your business, you now need to get it looking at the very least, functional with good graphics and easy to navigate. Here are a few easy things that you can do to give your channel a more professional look and make sure that your customers know how to find you online.
By default, your Channel Icon will be linked to your Google+ profile photo. I know hardly anyone uses Google+ much anymore but that is the nature of the beast. Although your image only needs to show up as a 98 x 98 pixel icon, it’s recommended that your picture should be a JPG, BMP, PNG, or non-animated GIF and at least 800 x 800 pixels.
Adding channel art is a great way to show off your brand’s personality and create a more visually engaging YouTube profile. Your Channel Art should be under 4MB and at least 2048 x 1152 pixels (although YouTube recommends going with 2560 x 1440 pixels for best results on all devices).
Details and Description
To unlock all of the customization options for your channel, you’ll need to click the gear icon in the section beneath your Channel Art. A pop-up titled ‘Channel settings’ will then appear. Look for the ‘Customize the layout of your channel’ option and enable it. Click ‘Save’. You’ll now be given a wider range of options sorted into five tabs: Home, Videos, Playlists, Channels, and About.
Click on the About tab to edit your business details.
Under description, give a brief outline of your business,your products, and services. Be sure to also include your contact email as well. For your social media links, include all of your business’ social media profiles (you can get your links to appear over your Channel Art by adjusting the drop down menu). On the right hand side, you’ll find a section titled ‘Featured Channels’ where you can feature other YouTube channels that are owned by your brand or managed by your employees. While this section may not be useful to you yet, once you expand your YouTube presence it will definitely come in handy.
Using Great Content
Now that the basics of setting up your channel is done, you need videos right?
Your videos should be an integral part of every business’ content marketing strategy - it’s a fantastic way to provide your customers with high-quality, informative, and entertaining content that keeps them coming back again and again. So, with that in mind, let’s explore how you can use video to build an audience for your brand. Here are some of the different types of content your business could be using.
More and more, people are turning to YouTube to learn new things. In fact, searches for “how-to” videos are growing by 70% year over year which means that there is an expanding opportunity for businesses to capture new audiences by providing educational content around their products. Videos that teach new skills are great for building trust with your audience. If you build trust, you build potential customers. Educational content doesn’t have to be limited to teaching people how to fix your products either. You can also create video tutorials that show customers how they could be using your products to solve everyday problems.
When it comes to creating compelling video content, few things are more effective than great storytelling. Inspiring videos that fit into your business’ identity are perfect for communicating your brand’s image and ideals to a wider audience. These types of inspirational videos should be geared towards building a lifestyle around your brand and showing customers that when they purchase your products, they aren’t just buying a thing - they’re buying an experience. Marketing your brand (not you) is going to go a ling way in creating not only identity but followers as well.
Building a YouTube strategy around fun videos that cater to your audience’s interests is one of the best ways to capture viewers’ attention and focus it onto your products. While their sense of humor may not be for everyone, funny or entertaining videos are undoubtedly effective. Everyone likes a good laugh. Keep those videos short however. Today's tuber surfers don't spend a lot of time on any one video and you got to capture their attention in about the first 3 seconds.
Optimizing Your Videos for Search
Staying on top of your YouTube SEO is critical if you want to get your videos noticed. Every minute, 400 hours of video are uploaded to YouTube, so you need to be doing everything you can to stand out from the crowd. Every element of your videos - from the title to the description to keywords - can have a huge impact on how prominently they get featured in search results. Here is how you can improve your ranking on You Tube and get in front of viewers when they need to see you most.
Before you start optimizing your videos, you should narrow down which keywords you’ll be focusing on. Think about which keywords someone might search to come across your video and run them through a keyword planning tool to make sure that they’re popular search terms. This can also be a solid source of inspiration for future videos - it’s a good idea to experiment with keywords and build future content around popular search terms in your industry.
One of the most important things that YouTube takes into consideration when determining the quality of your video is its engagement. Encourage your viewers to leave a comment, subscribe, share, favorite, or hit the ‘Thumbs Up’ button after they’ve finished watching to increase your chance of showing up higher in search results. If you want to boost your engagement levels, try running a contest. Giveaways and contests are an excellent way to increase viewer participation and connect with your audience. When YouTube is determining your rank, it will also take your video’s view count into consideration. To increase your viewers quickly, make sure that you’re distributing your new videos through your email list and all of your business’ social media channels.
The actual format of your video also plays a role in your overall search ranking. Although Youtube can’t watch your videos to determine their content, there are a few other things that it looks at to make an "educated" guess.
• Filename: Be sure to include your target keywords in the name of the file that you’re uploading. Youtube will pay attention to it.
• Length: YouTube considers longer videos to be of higher value, so try to make them as substantial as possible.
• Title: The title of your video should be concise, descriptive, and feature your target keyword near the start.
• Description: The longer the description, the better. Add as much content as you possibly can - include a detailed overview of everything in your video and any relevant resources that your viewers might need. Your keywords should also show up in your description.
• Tags: You don’t have to overload the tags on your videos to get a better ranking, but do your best to include your target keywords and a handful of other associated terms.
Tips and Tricks
After covering everything above, you should be on your way to building an audience and maximizing your business’ potential on YouTube. However, if you’re feeling a little adventurous, I’ve put together some nifty YouTube hacks that you can use to increase your subscribers and generate more traffic for your website.
Add a Watermark
A watermark is perfect for driving new viewers back to your channel and encouraging them to subscribe. These customized images will be overlaid on every one of your uploads and link back to your channel, making it easy for new viewers to find more of your videos. To add a watermark to your videos, take a look at your channel page and click on ‘Video Manager’. This should take you to the Creator Studio where you’ll be able to access some more in-depth settings for your account. Once you get to the Creator Studio, click on ‘Channel’ in the sidebar. A drop down will appear under ‘Channel’. Click on ‘Branding’ and then ‘Add a Watermark’. You’ll now be able to upload an image that will show up in the corner of every one of your videos.
Enable an Automatic Subscription Prompt
It’s important to not only be driving people to your YouTube channel, but to also be encouraging them to subscribe while they’re there. Whenever you provide a link to your channel, add “?sub_confirmation=1” to the end of your channel’s URL and a pop-under will automatically appear on your channel prompting visitors to subscribe.
Link Merchant Cards to Your Website
As long as your account is verified, in good standing, and following YouTube’s community guidelines, you’ll be able to add Merchant Cards to your videos. If you have a e-commerce type of store, you can use Merchant Cards to link your viewers directly to your store to buy the items featured in your videos. If you want to add Merchant Cards to your videos, just head to your Video Manager and click on ‘Edit’ for the video that you’d like to add a card to. At the top of your screen, several tabs will appear. Click ‘Cards’ and then ‘Link Cards’ and then add in the information for your products.
I hope the above tips will help you get into the world of video for your business using You Tube. Good luck!