If you sell a product or service, in this day and age, you really need a video to go along with that product or service. These are typically called "explainer" videos. Videos that show your customers what you are selling or offering as a service. While it is always good to hire a professional to shoot and edit it for you, if you want to do it yourself, here are some tips to help you out.
1. What does the product or service do? Explain a situation or problem then show what your business will do to make it better or fix the scenario you came up with. In other words what makes your business worth going to.
2. Keep your video short. Attention span on the internet today is short. If you do not have their attention in about 3 seconds, you are done. Make it simple, fun, exciting, and not boring! Get to the main subject matter quickly.
3. Shoot in Hi Definition. While almost all camera gear including cell phones shoot in High Definition, check to make sure. Also match your file size to where you are going with it. Most video files suitable for the internet is MP4. If you are making a DVD, then you need perhaps a MPEG II file.
4. So how is your voice? Consider someone with a decent voice to show what you are doing. Don't let your ego get in the way of selling your product. If you sound like death warmed over, then your video will look and sound the same.
5. Edit the video. Even if you don't want to hire a professional, there is simple editing tools on smart phones or on line that are free and simple to use.
6. Write a script. This should be your very first thought process. Make sure you follow the script. Keep the video 2 minutes or less. Look on You Tube or your competitors sites for ideas on what they did. Watch and copy the info commercial format if you can't think of your own ideas.
7. My last point is place your video on all your social media platforms you have. Make sure you follow up on your ROI and you can do this by placing a "Call To Action" on your video. Good luck and remember, if you are overwhelmed by all of this, hire a professional!
Upoad Periscope To YouTube As Part
Of A Multi-Platform Video Strategy
Building a community around your brand and engaging with its most passionate members is going to be critical for marketers, content creators and anyone else using online video in 2016 and onward. I am sure most SMB’s get this. I have personally used Periscope and with its integration with Twitter for interaction with your followers, it is really cool!
But along with the above, other reasons why Periscope can help you better engage with your audience and is worth a look is the consideration if you are planning to expand your multiple platforms this year.
Why Post Periscope Videos to YouTube?
Or Facebook, or Instagram Video? The idea here is that the secondary location where you post your Periscope videos should be whatever platform is home to your primary video audience. Not only does posting your Periscope video give it a place to live that lasts longer than 24 hours (they are deleted from Periscope servers after that) but it gives you an opportunity to promote your Periscope videos, while also benefiting your main distribution outlet. Although Periscope was originally created as a portrait-style video broadcasting app, it has supported landscape mode since September of last year. Keep that in mind if you plan to upload your scopes to a secondary location. There is no better way to annoy users than to give them a portrait video when they are expecting widescreen. Thankfully, they have made the process very simple in that you only need to rotate your phone to switch the mode. If you have even the slightest inkling you may want to load your video to another site, flip your phone!
How to Post Periscope Videos to YouTube
When it comes to ease of use, Periscope really got things right. Simply turn on “Autosave Broadcast” in your Periscope settings and any scope you record is saved directly to your Gallery. From there, it can be loaded straight to YouTube (or another platform) or downloaded and edited with your favorite video editing software. Another trick to keep in mind with Periscope to make it look a little more professional is to use a second camera source. The simplest way to do that is to use the front and rear facing camera on your device. Once again, it’s simple to do, just double tap the screen of your device and it should switch between the two cameras, give you a more dynamic effect.
Keeping Your Periscopes Relevant Long-term
You can keep your Periscope files and even broadcast longer files and then put them up on YouTube. Stars like Ellen DeGeneres has streamed her stuff live on Periscope during her show. You can switch easily between the “selfie” camera and your front camera or even edit your stream before going YouTube. The ability to edit your live streams makes it not only a great place to save your files long-term, but allows you to take repurpose your most useful live moments. It all comes back to finding new and interesting ways to engage with your audience, which they are doing through Periscope, with the added benefit of YouTube to reinforce that usage.
Ahh... 4 K Video. For us in production or the Geek next door who is salivating at the mouth we are hearing"I gotta have it man!" Well, after reading and studying about it am I ready to jump on the bandwagon? My answer is "Not yet." Sure in about a year if the industry holds I will need to start shooting in 4K. For the small business guy like me, it is dollars and investment. In my market area, while saying "I shoot in 4K!" sounds cool, the problem is how many have the flat screens to really notice any difference? The answer is not many. So what is 4K?
4K from a production standpoint is 4000 pixels horizontally (4096 X 2160) and is about the size of 4 standard 1080p (1920 X 1080p) video files. For the consumer, you would need a 4K flat screen to see the difference of anything shot in 4K. 1080p footage has so much room to improve. We all agree on that. A 4K smart TV of 55" or more placed at a distance of 6 feet or less is only where you can see the difference. It has to have a HEVC decoder to support HDMI 2.0 (This is for all you gamers) You have to upgrade all your other hardware to support HEVC, HDMI 2.0 and other. When Netflix and Roku gets into 4K which they are slowly, you will need a secure certificate from them to play approved 4K content. the PS4 and Xbox goes to 4K, you will also need all new hardware to play 4K games.
So you been looking at all these new flat screens and curved TV's and listening to the sales guys go 4K, 4K isn't it awesome! "You really need this now!" Again the answer is "Depends." Vizio has a low priced 4K flat screen out for around 1K. (no pun intended) Upconvertings of present 1080p to 4K is also possible. Sony came up with 4K like processing using present 1080p and the picture looked great.
In conclusion, We all agree 4K is here but off to a slower than expected start. The major flat screen manufacturers are doing all they can to convince you that you have to have this now because bigger is better. In fact going forward, you probably will have no choice but to buy a 4K equipped flat screen as the standard 1080p flat screens will become less and less available to purchase. From a production point, we can shoot in 4K and that is all good but will our customers notice anything different for the present cost of getting the video cameras? The answer is depending on how they are viewing it and for most, probably not. Take a deep breath, watch the pricing points, let the dust settle and see what happens.