Today, business owners are busy. They want content, they want their profiles to look good but due to lack of knowledge of social media, lack of staff to manage it, or just being lazy, many of their platforms are taking a beating and they do not even know it. If you don't pay attention to what you put out there for content or you are going with the "Well I think it looks good so there!" attitude, your audience may be dwindling before your very eyes and you don't even know it. When posting social media consider these guidelines and also look at what platforms are really hitting key demographics.
When you do a post, are you saying just Hi? I am serious. Some people just stick a Hello or even the "Wassup?" And these are business owners. Nothing else added, no content, just a silly stupid greeting. This is your business. Not your personal page. You are a professional. Add something. Like "Hello, It's Monday and look for my exciting in store sale specials coming out on Friday!' or "Hello this is Monday, are your payroll taxes done?" Contact me or post your questions here for any assistance you may need." Engage your masses.
Posting a Link-Post. That Catchy Title
I post a lot of link associated material. I admit it. I like to share what I read with others. And that's OK. To get my followers to engage those links I try to use a creative title to get them to notice it. If I have a good read on say "Social content is a marketer's bread and butter" I might have a title like "Content is buttering up the competition!" You don't want a title of "Hey man, click this link and read it. It's pretty good. Enough said.
What's Your Image?
If you like to post photos or links to video make sure it is brand or business related. If you sell widgets then post related images or videos that have to do with the world of widgets. Do not post political material, your Uncle John's fishing trip or inappropriate photos of the cute girl you saw at the bar last night. What does this have to do with your company's profile and brand? Posting a national story on manufacturing trends that may reflect of widgets is OK and may even created some discussion which you want but do you really want your readers knowing about that late night visit to the bar? Uhm No!..
Lastly, if you get a discussion going (hopefully not on Uncle John) on your widgets, responding back is very important. People want to know you are real and you care about their comments. Having said that, do thank them and do engage them back. Say, "I appreciate your feedback and I feel the same way or glad you said that and let me share more about that topic." Posting "Thanks" or "Good content Bob" means nothing to your readers. You might as well say "I don't really have time to respond to you, but thanks." Engagement means you care about your readers and it means they will come back and start following you which leads to sales or at the very least, your pages being followed by others. Don't be grumpy, smile back.
A recent survey by BI Intelligence came back with some pretty interesting numbers and facts. Among them are:
Women are still more geared toward Facebook. Teens are still the top users of Facebook. Instagram is now tops over Facebook and Twitter as far as prestige among young users. For adults LinkedIn is more popular than Twitter. Twitter has and continues to lose ground base among male users. You Tube reaches more adults aged 18 to 34 than any single cable TV network. The hottest social app going right now among 18 to 24 year olds is Snapchat!
When developing your content moving forward consider what and how you are going to post and also make sure you are using the right platform to hone your demographics. Enjoy the world of social media and have fun but be responsible to your masses.
Many of you may have never heard of Snapchat, but trust me, you will. The hottest mobile app and social media trend is gaining users by the minute. Recently this "fave" chat program raised 500 million dollars to meet it's demand of users. Get this. The company reported that it was moving 700 million pixs per day with 500 Snapchat stories. Oh, the stories. This is Snapchat's version of on line Television. Fans of Snapchat are into "Our Stories" video segments.
What makes Snapchat unique is it is a mobile app only. While You Tube, Facebook, Twitter, and the rest have both desktop versions of its platform as well as mobile, Snapchat is mobile only. What is unique is Snapchat's growth is an oddity within the social media platform. It has taken off quicker, more solid with performance numbers that shock most investors and social media watch dogs. Their data backs it up as well. Looking at numbers when Facebook or Twitter first launched within this same time frame, Snapchat is killing all expectations. Example. When Facebook first went onto the social media platform, it's numbers were around 341 million with both mobile and desktop applications. Snapchat with those same numbers and less than 2 years old, has one platform in mobility and doing the same if not more activity.
So What exactly is Snapchat?
Snapchat is a photo messaging app where individuals send pictures to each other that can only last up to 10 seconds. After that, the picture disappears. Sure, users can screenshot the picture they were sent, but when this happens the sender gets a notification. Set aside from other social media platforms though, every picture sent here is private. In other words, only the receiver can see the image. There is also the option to chat with one another here.
Besides taking pictures, users can record videos and add drawings and text. These creations can then be sent to a centralized, controlled group of users. The sent messages are known as snaps. Since Snapchat is unique compared to its sister social media platforms, it is extremely popular. I encourage you download snapchat if anything, to give it a test run and kick its tires. Let me know what you think and drop me a note at firstname.lastname@example.org