I am going to start right off by saying that I don't know what to think of Twitter's new app. Appealing, fun, yet from a business application aspect? What can one do with a 6 second loop video? First let's cover the facts. Twitter and Facebook have a love-hate relationship. Also Twitter feels left out of the surging video application market thus we find Vine. As you may know when Vine came out, you could find your Facebook buddies but Facebook pulled the plug on that quickly. You can hash tag search your friends and send them 6 seconds of whatever you think is worthy of your looped video. Also ugly, especially for the younger ones who like Twitter, porn has quickly found its way upon the Vine. See this link from "Mashable". Parents beware. Vine does allow editing and it's fairly simple. It is only on i-Phones at this time but I was able to download it on my i-Pad and experimented with it for a bit. Your phone number is optional. Since I am still deciding as to whether I want it associated to my Twitter account, this is a good way to "test the waters". Now for business applications. I can see perhaps,some imaginative 6 second loops of a guy with a "Super Sale" sign at a business location or a product demo so I am not going to be a narrow-minded moron here and say there is not a place for this app but I think for now, its more for fun and younger users to share "whatever" it is they want to share in 6 seconds. I sincerely believe Twitter came up with this app to counteract Social Cam, Facebook, and their Instagram app. Download it for yourself if you are a i-Phone user and decide for yourself. Will this app die on the "Vine"? We shall see.
Mobility is no longer a communications utility, but a media distribution hub. Our mobile phones now account for over 10% percent of our media consumption time. So what does this mean? The answer in a nutshell is apps. We spend over 2 hours a day on the average using apps. We don’t even surf the web as much as we use apps on our cell phone. I took a look at the trends users had with apps this past year. For developers and publishers to be successful in mobility, these trends might be helpful for future content as they create apps for mobile devices. Let's take a look at the most popular mobile apps and examine how mobile usage is an addictive activity.
Here's an overview of the top 4 trends with apps.