Getting your small business into the marketing world can be expensive and tough. Everyone has their hand out trying to tell you how they can make you bigger and better and get noticed...for a price. This is when reality sets in and you understand the importance of every dollar.
While marketing and advertising your business is a crucial factor to your success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your business. Below are a few of the best, free, (yes I said free) online marketing tools for small business owners
1. Hootsuite For Social Media Management
I’d be remiss to put Buffer on this list and not include Hootsuite. While Buffer is a great tool for scheduling posts, Hootsuite really taps into the central social management platform. I personally use Hootsuite for total management of my social media and for some of my clients. Its free plan allows you to sync three social media profiles, which is a great place to start for most entrepreneurs. The benefit of Hootsuite is its ability to let you quickly respond and post across all your social profiles in one easy-to-use dashboard.
2. Build a logo with Spaces’ free logo maker.
Branding is one of the most critical steps when marketing your business, and the logo is arguably the most important part of your branding. Fortunately, with tools like Spaces’ free logo maker, you no longer have to waste resources on hiring a designer to interpret your vision of the perfect logo. Using its library, filled with hundreds of icons, frames and font classes, you can create a stunning logo that expresses your brand identity without any design training and without spending any money. The designs are basic and limited but with some creative thinking, you can come up with some pretty cool designs.
3. Use Canva for easy designing.
Visual content is becoming an increasingly popular form of marketing collateral. From custom illustrations and infographics to fully-designed sales proposals, visual content is a fantastic way for new businesses to gain credibility and build a professional appearance. There are several free graphic design tools on the market, but one of the most intuitive and easy-to-use is Canva. Its free library of fonts, illustrations, templates and images give you a pool of graphics that you can easily drag-and-drop. From flyers and brochures to social media images and infographics, you can create it all for free in Canva.
4. Use Evernote For Marketing
When it comes to marketing your business, organization is critical. Ideas may come to you at any hour of the day. If you’re not able to organize and prioritize your notes, you may not be able to capitalize on opportunities. Evernote will help you capture ideas, inspiration and trends, all while storing it in one easily accessible location. You can access it on your phone, laptop or tablet, making it the perfect tool for finding and storing content ideas, market research, brainstorming and competitive analyses.
5. Use SurveyMonkey Create Consumer Information Capture
SurveyMonkey is one of the most popular free online survey tools. Surveys are a good way to collect consumer information, engage customers, uncover trends and secure tangible insights on your business. SurveyMonkey’s software is incredibly simple. In just a few minutes, you can design, create and publish your own business survey. Additionally, you’ll be able to analyze the results.
6. Use Mailchimp For Email Marketing
Email marketing is imperative to the success of most businesses. While building a brand on platforms like YouTube, Facebook, Instagram and Twitter are important, you’re limited to the constraints of those channels. This makes it particularly difficult to move consumers through a funnel and provides you with relatively little control. However, email provides a more intimate interaction between brand and consumer by offering you the tools you need to control effectively nurture leads. Mailchimp is an excellent free email marketing tool and one of the easiest for newbies to learn.
7. Use Sniply For Growth Hacking
When you’re using social media regularly, you should also be sharing content from other, reputable experts in your industry. Sharing similar content will help you build trust with your audience, supplement your content, and also help build rapport with those relevant industry experts. Sniply is a powerful tool that allows you to attach a call-to-action on every piece of content you share. Because the content you are sharing lives on a website that you don’t control, there is very little chance that the user will visit your site after reading the article. However, Sniply allows you to put a inbound button or CTA into a frame that the article sits inside. Thus, giving you some control of the platform and perpetuating traffic from the non-affiliated content that you share.
8. Use Scraper For Competitor Information
Scraper is cool. It lets you easily pull content from a web page and export it into an Excel spreadsheet. It’s a neat way to extract contact information or other information from your competition. Once you have this data, you can use it to create cold call email lists, content topics, and other marketing information. The data you get can be priceless at times.