Does your business or brand need more "umph" from social media? In this day and age, who doesn't? Below are 5 resources that I found that will help you get more interaction and folks to perhaps become influencers for your brand.
1. Install a Facebook Customer Chatbot
You know those customer chat widgets that pop up on the bottom of a website? You can take them to the next level with a Facebook Messenger website widget.
It functions the same way as a normal website chat, but with an added bonus - every time a customer chats with you, they have to opt-in to Facebook Messenger communications.
That means you can get contact information from them, and follow up with them down the road. Every time someone talks with you via site chat, you'll automatically gain a new Facebook Messenger contact, and that's a huge win.
Upgrading your old customer chat to a Facebook Messenger customer chatbot is a great opportunity to pounce on.
2. Point to Your Social Media Accounts from Your Website
Having social icons which link out to your various social profiles is an easy way to broadcast your social media presence to your website visitors.
Ideally, you should add them prominently above the fold, so it's impossible for your visitors to miss them.
3. Make Your Content Easy to Share on Social Media
Make it simple for users to share your content on social media.
Add "Share This" buttons to any blog post, infographic, video, podcast, or any other engaging content you produce.
When you make it easy to share your content on social media, people will be far more likely to do so.
You can install a plug-in that adds share buttons on every page of your website, especially if you're using a CMS which supports it.
4. Enable Comments
Enabling comments on your content enables users to interact with you directly from your site.
The comments section of popular posts can host great discussions - just make sure your comment plug-in or widget has a way to automatically filter spam, so the comments section doesn't get overwhelmed with junk.
5. Make Sure Your Content Looks Good When Shared on Social
There's an additional step beyond just buttons which enable users to share your content - you have to also make sure the content looks inviting, once a user goes to share it.
Have you ever gone to share something on Facebook, only to find that the thumbnail or title was missing?
Chances are you probably stopped in your tracks and didn't share it - that's why, as a digital marketer, it's so key that you take the time to ensure that when someone attempts to share your content, it looks like it's supposed to.
Mark up the Open Graph tags with a super-clickable headline, and attention-grabbing image which fits the proper dimensions of each network. Always keep social traffic in mind, and stay up to date with the latest trends and shifts to maximize your opportunities.
I hope these tips will get your business off and running and embrace better engagement with your social followers.
Tags: #soicalmedia, #branding, #marketing, #engagements